GS Retail Launches Bread Brand 'Breadique'

[Asia Economy Reporter Seungjin Lee] GS Retail announced on the 5th that its convenience store GS25 and supermarket GS The Fresh will launch a new bread brand called ‘Bredique.’

‘Bredique’ is a compound word of Bread, Boutique, and Unique, signifying GS Retail’s commitment to providing customers with better, exclusive bread.

The first products introduced under ‘Bredique’ are four types: ‘Bredique Pure Milk Bread,’ ‘Bredique Pure Milk Stick Bread,’ ‘Bredique Pure Milk Morning Roll,’ and ‘Bredique Lemon Cube Pound Cake.’

‘Pure Milk Bread’ is made by kneading only 1A-grade domestic milk instead of water, resulting in a soft texture and rich milk flavor. To create the optimal size for sandwiches, the width was set to 9 cm by minimizing the end parts where sauce, ham, and cheese do not touch.

‘Pure Milk Stick Bread’ and ‘Pure Milk Morning Roll’ also use 1A-grade domestic milk and first-grade flour instead of water, allowing them to be enjoyed deliciously without any spreads. The ‘Lemon Cube Pound Cake’ combines a chocolate-coated lemon cream topping with lemon juice concentrate for a refreshing taste.

To celebrate the launch, GS Retail plans to hold quiz and prize events through the GS Retail The Pop app starting from the 8th of this month. The quiz event will run from the 8th to the 17th, offering The Pop rewards usable at GS Retail on a first-come, first-served basis to customers who answer correctly. The prize event will run from the 8th to February 7th, with prizes such as a Gucci bucket bag, AirPods Pro, and The Pop rewards awarded by lottery.

GS Retail plans to develop Bredique products divided into five categories: ▲meal replacements ▲pocket sandwiches ▲refrigerated bread ▲prepared bread ▲refrigerated desserts.

Kim Jong-su, head of GS Retail’s MD division, said, “We believe bakery products are gradually becoming a staple food for customers, so GS Retail is introducing premium bread that surpasses bakery specialty stores.”

This content was produced with the assistance of AI translation services.