[Inaugural Address] Kwon Jun-hak, President of NongHyup Bank, "We Will Become a Customer-Centered Leading Digital Finance Bank"

Inauguration of the 6th President of NH Nonghyup Bank

[Asia Economy Reporter Park Sun-mi] Kwon Joon-hak, who was inaugurated as the 6th president of NH Nonghyup Bank, stated in his inauguration speech on the 4th that during his given term, based on three management policies?customer and field orientation, digital transformation, and ESG management?he will make Nonghyup Bank a customer-centric leading digital financial institution.

President Kwon emphasized that the first priority is to innovate marketing with a customer and field-centered approach. He said, "The recent market environment is shifting from a supplier-oriented to a demand-oriented one. Now, we must focus most on building marketing and infrastructure centered on customers and the field. Instead of simply offering products with favorable interest rates, we need to provide products that deliver higher value to customers and conduct marketing optimized for definite targets to expand our customer base." To this end, he plans to redesign sales channels and overall business strategies to be customer- and sales field-oriented.

Secondly, he plans to accelerate digital financial innovation. President Kwon stated, "Digital financial innovation is a survival task that determines Nonghyup Bank’s future, and we must devote all efforts to securing customer-centric platform competitiveness." He added, "Through strengthening data-driven marketing, partnering with big tech companies, and fostering new digital businesses, we will implement a lifestyle financial platform that is with customers anytime and anywhere."

Thirdly, he emphasized realizing Nonghyup’s intrinsic values through ESG management practices. He said, "In line with the changing times, we will solidify our identity as an agricultural finance specialized bank by leading the green new deal and creating a green finance ecosystem." He continued, "Above all, as a trusted representative bank of Korea, we will take the lead in revitalizing financial support for social economy enterprises, protecting financial consumers’ rights, and engaging in social contribution activities."

Fourthly, he pledged to faithfully fulfill Nonghyup Financial’s fundamental roles. He described the core financial roles as safely protecting and increasing customers’ assets and smoothly supplying funds to productive sectors. He urged, "In areas where we have strengths, such as retail finance, agricultural and public finance, we must continuously secure competitive advantages through differentiated strategies."

Fifthly, he plans to implement an Agile organizational culture. President Kwon said, "To sense changes in customers and the market and respond timely, building an agile organizational culture is very important." He added, "We will enhance execution through horizontal communication and agile organizational management, and establish a fair and transparent personnel and compensation system so that all members find fulfillment in their work."

President Kwon concluded, "If we strive with the attitude of ‘Hosiuhang (虎視牛行)’?steadfastly practicing like an ox?Nonghyup Bank will surely leap forward as a customer-centric leading digital financial institution."

This content was produced with the assistance of AI translation services.