CJ ENM Marks 10th Anniversary with New CI and Reorganization
E&M and O Shopping Classification Changed to Entertainment and Commerce
CJ ENM, celebrating its 10th anniversary, is undergoing a reorganization with a new CI (Corporate Identity).
On the 4th, CJ ENM announced, "We have introduced a new CI to strengthen our image as a global content company based on our unique content intellectual property (IP) competitiveness." The size of the letter 'N' in the existing 'ENM' logo has been adjusted to be uniform. Text readability has been enhanced and optimized for various digital platforms. A company representative explained, "The meaning of the previous CI, which was an abbreviation of Entertainment and Merchandising, has also been expanded. It now encompasses the core businesses of CJ ENM."
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CJ ENM has also changed the distinction between its two major business pillars, E&M (Entertainment and Media) and O Shopping (home shopping), to Entertainment and Commerce. This allows for a more intuitive understanding of each business area. The new slogan for the entertainment division is 'Untold Originals,' meaning "the countless stories CJ ENM holds that you have yet to discover." A representative said, "We have adopted 'Happiness and Togetherness through empathy and solidarity' as our IP philosophy to create multi-generation content that resonates with all generations, and we aspire to transcend barriers of age, generation, and language."
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