Mapo Culture and Tourism Council Launched... Seeking 'Tourism Solutions' in Post-Corona Era

Tourism Industry Severely Impacted by COVID-19 Takes Proactive Post-Corona Measures... Pyo Young-ho, CEO of Good Mike, Appointed as Inaugural Council Chairman... Mapo-gu Provides Administrative and Financial Support... Seeking Breakthroughs through Promotion, Marketing Techniques Development, and Tourism Promotion Policies

Hongdae Festival Street Plaza

[Asia Economy Reporter Park Jong-il] The Mapo Cultural Tourism Council, a corporation established by tourism industry workers in the Mapo area, officially launched on the 15th.

Mapo-gu (Mayor Yoo Dong-gyun) announced that it plans to provide administrative and financial support for various projects promoted by the Mapo Tourism Council in the future to support the local tourism industry, which suffered great damage due to the novel coronavirus infection (COVID-19) crisis.

Park Young-ho, CEO of Good Mike, was elected as the inaugural chairman of the Mapo Cultural Tourism Council. The council plans to work toward creating a healthy and sustainable tourism ecosystem in the region.

Before COVID-19, tourism demand was shifting from sightseeing at famous spots to experiences, shopping, and food tourism, and from group tours to individual or special-purpose tourism.

Also, it is now necessary to prepare for new tourism trends that may emerge after COVID-19.

To this end, the Mapo Cultural Tourism Council plans to proactively develop promotional and marketing techniques for the development of the local tourism industry in the post-COVID-19 era, establish policies related to regional tourism promotion, and propose them to the Mapo-gu office.

The council intends to recruit local tourism industry workers and business operators as members, provide promotional marketing support to them, and jointly promote projects such as fostering local tourism content and hosting local festivals.

Yoo Dong-gyun, Mayor of Mapo-gu, said, “With the launch of the Mapo Cultural Tourism Council, a public-private cooperation governance, a system has been established where various stakeholders can participate to achieve the single goal of revitalizing Mapo tourism,” adding, “Mapo-gu will do its utmost to support the tourism industry struggling due to COVID-19.”

This content was produced with the assistance of AI translation services.