SKT-Seoul City, First VR Presentation in 67 Years Through Public-Private Partnership

"Make New Year's Wishes from the Front Row of Your Living Room" Bosingak 'Bell of the New Year's Eve', First Ever VR Lively Experience View original image


[Asia Economy Reporter Joesulgina] Starting at midnight on January 1st next year, the New Year's Eve bell-ringing ceremony at Bosingak will be vividly experienced at home through virtual reality (VR).


SK Telecom announced on the 30th that, together with the Seoul Metropolitan Government, it will present the Bosingak bell-ringing ceremony in VR for the first time ever, so that people exhausted by COVID-19 can welcome a hopeful new year.


The annual outdoor bell-ringing event at Bosingak on New Year's Eve will be held in a contactless manner this year due to COVID-19. This is the first time in 67 years since 1953. Accordingly, SK Telecom and the Seoul Metropolitan Government have prepared the "2020 New Year's Eve Bell VR Hall" so that citizens can vividly feel the entire Bosingak scenery and the bell sound in 360-degree VR from home and welcome a hopeful new year.


At midnight on January 1st, SK Telecom will open a virtual space on the Seoul Metropolitan Government's website where visitors can vividly tour every corner inside Bosingak, which holds Korean history. It can be viewed and enjoyed in 360 degrees on a PC or smartphone without a separate VR device. The majestic sound of the Bosingak bell has been restored in high quality using SK Telecom's 5GX Supernova technology. This technology is SK Telecom's proprietary artificial intelligence (AI) technology that can vividly restore audio, video, photos, and more, providing an experience and emotion as if being on site, the company explained. SK Telecom plans to ring the 33rd bell to mark the end of the year and the beginning of the new year.



Ye Heegang, head of SK Telecom's Creative Comm Group, said, "Every year on December 31st, Bosingak was packed with crowds and cheers, but this year we plan to present a high-quality VR hall using ICT technologies such as VR and AI," adding, "We hope that people exhausted by COVID-19 can have a moment of comfort and hope and welcome a hopeful new year."


This content was produced with the assistance of AI translation services.

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