Lotte Department Store, 2021 Lunar New Year Gift Set Pre-Order Sale "30% Increase in Quantity"

Over 170 Items Prepared with Up to 70% Discount
30% Increase in Stock of Hanwoo and Health Functional Foods

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store announced on the 30th that it will conduct pre-order sales of 2021 Lunar New Year gift sets at all stores until January 17. This is an opportunity to purchase popular gift sets at the lowest prices. Korean beef is discounted by 10%, dried yellow corvina by 20%, and health functional foods by up to 70%.

Due to strengthened social distancing measures caused by the spread of the novel coronavirus infection, demand for replacing hometown visits with gift sets is increasing this Lunar New Year, and non-face-to-face gift demand is expected to continue expanding. Accordingly, Lotte Department Store has expanded the number of items for sale by 10% and the quantity by more than 30%, focusing on Korean beef and health functional foods, which were popular among many customers during last Chuseok, in this pre-order sale.

Also, as more customers seek premium gift sets, limited quantities of luxury Korean beef gift sets priced between 700,000 and 900,000 KRW will be offered through pre-order sales. Considering the recent increased interest in home-cooked meals, various products linked with famous producers and popular restaurants, as well as products reflecting the home drinking trend, have been prepared.

Representative products include the ‘Luxury Korean Beef Set No. 2’ at a 10% discount for 531,000 KRW, the ‘Orga Happy Apple & Pear Mixed Set No. 2’ at a 30% discount for 77,000 KRW, the ‘Yeonggwang Beopseongpo Dried Yellow Corvina Set No. 5’ at a 20% discount for 240,000 KRW, and the ‘Uiseong Garlic Roast Ham Set’ at a 30% discount for 29,400 KRW. Wine and vitamin sets are sold at discounts of up to 70%.

Meanwhile, to accommodate customers who prefer non-face-to-face consumption, Lotte On’s Lotte Department Store Mall will also hold a pre-order event for gift sets from January 7 to 20. This Lunar New Year, the number of products sold simultaneously offline and online has been significantly increased, and the quantity of online-exclusive products has been expanded by more than 50%.

This content was produced with the assistance of AI translation services.