Samjin Food Receives $1 Million Export Achievement Award for Seafood

Samjin Food Receives Suspicious One Million Dollar Export Achievement Award.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Samjin Food (CEO Hwang Chang-hwan) has been awarded the Export Achievement Tower for companies that export more than 1 million dollars worth of seafood annually.

The Ministry of Oceans and Fisheries and the Korea Fisheries Trade Association presented awards to export companies that made efforts to expand seafood exports despite the difficult conditions caused by the spread of COVID-19.

Samjin Food received this award for the second time, following the '1 Million Dollar Export Tower' awarded at last year's Trade Day ceremony (hosted by the Ministry of Trade, Industry and Energy).

Samjin Food surpassed 1 million dollars in export value from July last year to June this year, earning the '1 Million Dollar' Export Achievement Tower.

Samjin Food views fish cake as having sufficient competitiveness as a seafood protein in the global market. Since 2017, it has opened stores in Singapore and Indonesia, and has also conducted direct and indirect exports to Taiwan, including convenience stores, as well as Thailand, Vietnam, and the United States.

They supply four types of skewered fish cakes to FamilyMart convenience stores in Taiwan, raising awareness of K-Food locally, while carrying out various promotional and marketing activities to expand exports.

In 2019, Samjin Food held a roadshow at H Mart, the largest Asian supermarket chain in the Americas, showcasing assorted fish cakes, square fish cakes, and fish cake bars. Targeting demand and consumers for premium fish cakes in the U.S., they succeeded in supplying products to all H Mart branches.

In 2021, they not only renewed and reopened overseas stores but also entered global distribution chains and accelerated sales through overseas online malls.

Additionally, for Australia, Samjin Food’s first export destination, they plan to promote fish cakes, Korea’s representative winter snack, by exporting in line with the winter season.

Samjin Food’s strategy is to continuously target overseas markets with two concepts: thorough localization and the taste of Korea.

A Samjin Food official stated, “We are continuously conducting R&D to realize flavors and textures suited to local tastes in each country, and are focusing on the globalization of fish cakes by attempting product development through the addition of new raw materials.”

This content was produced with the assistance of AI translation services.