Sold Out on Live Shopping Following Home Shopping, Paseco Camping Heater 'Doing Well'
Sold Out 1,000 Units in 1 Minute on Home Shopping and Live Shopping
Comprehensive living appliance company Paseco announced on the 29th that its camping stove sold out on home shopping and live shopping channels. Photo by Paseco
View original image[Asia Economy Reporter Kim Heeyoon] Comprehensive living appliance company Paseco announced on the 29th that its camping stove sold out on home shopping and live shopping channels.
According to Paseco, due to the recent surge in demand for camping stoves, production volume could not keep up with demand, prompting the company to expand production and diversify distribution channels. The Paseco camping stove, first introduced on home shopping on the 30th of last month, sold out all 1,000 units prepared within 3 minutes of the start of the specially scheduled first live broadcast.
Following home shopping, Paseco explained that during four sessions of Naver live shopping held on the 11th and 28th, a total of 1,000 units sold out in an average of just 1 minute.
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A Paseco representative said, "The enthusiasm for window-type air conditioners in the first half of the year has continued into the second half with camping stoves, giving us a unique competitive edge," adding, "We will continue to strive to diversify distribution channels to meet consumer interest."
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