Shinhan Life Launches Home Training Revenue Sharing Platform 'Howfit'

Shinhan Life announced on the 29th that it has launched the beta version of its digital healthcare platform service, 'How-FIT'.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life Insurance announced on the 29th that it has launched the beta version of its digital healthcare platform service 'How-FIT.'

How-FIT is an AI home training service that uses motion recognition technology to check and correct users' exercise postures. Without any separate wearable devices, the AI analyzes users' movements through the smartphone camera to coach proper exercise postures and recognize the number of repetitions.

On the 17th, Shinhan Life Insurance became the first insurance company to register health management services for the general public as a subsidiary business.

How-FIT users receive accurate exercise coaching and real-time feedback through live classes conducted by famous health trainers. Additionally, a real-time ranking system helps foster camaraderie among participants and boosts their motivation to exercise.

Shinhan Life Insurance signed a joint development investment contract with the AI technology startup iPixel, promoting the project as a joint business from platform planning, design, development, to activation stages. It is a virtuous cycle win-win model that shares usage rights, costs, and profits together.

A Shinhan Life Insurance official said, "How-FIT is a business model differentiated from existing financial company platforms, a YouTube-style revenue-sharing platform where trainers directly create and supply content and also earn profits."

This beta version is available only for the Android version, and the iPhone (iOS) version is scheduled to be released in January next year.

Seong Dae-gyu, CEO of Shinhan Life Insurance, said, "Since my inauguration in 2019, I have been preparing a healthcare platform to discover new growth engines beyond the limitations of the existing insurance business. We will create a virtuous ecosystem in the healthcare field and a model that aligns with Shinhan Financial Group’s digital transformation."

This content was produced with the assistance of AI translation services.