Hello Nature employees are preparing 'Jibeuro Onbap' boxes for children suffering from food insecurity.

Hello Nature employees are preparing 'Jibeuro Onbap' boxes for children suffering from food insecurity.

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[Asia Economy Reporter Lim Hye-sun] BGF Group announced on the 29th that it will provide a meal to low-income children at risk of food insecurity throughout next year using the employee donations collected through the '2020 Sharing Festival.'


Since 2012, BGF Group has been promoting the Sharing Festival, where employees voluntarily participate each year with different methods and themes, such as the BGF Love Sharing Box for goods donations and the Sharing Walk campaign for walking donations, to foster a culture of giving.


This year, BGF Group set the theme of the Sharing Festival as 'Sharing One Meal' and conducted a weekend meal donation campaign for children in blind spots of care whose meal concerns have increased due to COVID-19.


The donation method was also adapted to the COVID-19 situation by applying a non-face-to-face system where employees autonomously decide the number of meals they want to share with children through the company intranet, and a portion of their salary is automatically donated.


About 1,000 employees participated in this Sharing Festival, which lasted about three weeks from the 24th of last month, raising approximately 20 million KRW in donations. This reflects the high interest of BGF Group employees in children in safety blind spots, as the group has been conducting the 'iCU' campaign for child disappearance and abuse prevention for several years.


BGF Group will support the BGF Welfare Foundation’s 'Warm Meal Delivered Home (집으로 온(溫)밥)' project in 2021 with about 50 million KRW in funds, including employee donations.


Since May, the BGF Welfare Foundation has been operating 'Warm Meal Delivered Home,' a support project that delivers fresh and healthy food every weekend to the homes of elementary school students from legally low-income families, single-parent families, and those who cannot receive government support for various reasons, through Hello Nature’s early morning delivery service.


With the employee donations from BGF Group, the BGF Welfare Foundation will expand the number of children supported by the 'Warm Meal Delivered Home' project from 50 to 80 in 2021, sharing a total of 5,600 meals with the children.



CEO Hong Jeong-guk said, “It has been a difficult year for everyone, but especially for low-income children at risk of food insecurity who have been lonely and struggling. Thanks to the hearts of BGF employees, we can now offer them a warm meal. As our company philosophy is to be a good friend-like company, we will continue donation activities that deliver dreams and hope to marginalized children in our society.”


This content was produced with the assistance of AI translation services.

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