CJ Olive Young Delivers 1,000 Pink Boxes to Low-Income Youth

On the 24th, during the non-face-to-face 'Pink Box Delivery Ceremony,' Park Junsung, Head of Strategic Support at CJ Olive Young (left), and Lee Mokssohee, Director of Naneunbom Center (center), are taking a commemorative photo.

[Asia Economy Reporter Seungjin Lee] CJ Olive Young announced on the 28th that it held the ‘2020 Pink Box Sharing Campaign Online Delivery Ceremony’ and delivered 1,000 Pink Boxes to the Seoul Metropolitan Teenage Women's Health Center ‘Naneunbom’.

The delivery ceremony held on the 24th was conducted with Park Junsung, CJ Olive Young's Head of Strategic Support, and Lee Moksuhui, Director of the Seoul Metropolitan Teenage Women's Health Center, attending via a video conferencing system.

On that day, CJ Olive Young donated 1,000 Pink Boxes containing heat packs and sleep masks handmade by its employees. These Pink Boxes, created through remote volunteer work by employees from stores nationwide, were prepared with the hope of providing a warmer year-end during the COVID-19 pandemic. Various daily necessities and hygiene products, such as disposable sanitary pads and mask cases, were also included to add warmth.

The Pink Box campaign is an activity where Olive Young employees personally make feminine products and place them along with various daily necessities into Pink Boxes to provide free support to low-income female teenagers. Olive Young has continued this campaign for five years since 2016, when the so-called ‘kkalchang sanitary pad’ issue emerged as a social problem.

With the addition of 1,000 Pink Boxes at this delivery ceremony, CJ Olive Young has cumulatively supported 5,600 low-income female teenagers with Pink Boxes.

A CJ Olive Young official said, “We hope that the Pink Boxes, made with the sincerity and participation of our employees, will be a warm gift that melts the bodies and minds of low-income female teenagers this winter,” and added, “We will continue to practice ‘healthy beauty’ through sharing based on sincerity and sustainability.”

This content was produced with the assistance of AI translation services.