"Buying Based on Ingredients" Natural Cosmetics Launch Flood

[Asia Economy Reporter Yujin Cho] As clean beauty, which pursues kind and gentle ingredients, emerges as a hot trend, products that consider both safety and functionality of cosmetics are gaining consumers' preference. The beauty industry is also seeing companies prioritizing perfect eco-friendliness not only in ingredients but also in packaging and wrapping.

Shinsegae International recently launched the cosmetics brand 'Roybi' targeting the MZ generation. With a clean beauty concept that satisfies the MZ generation's tastes and concerns about ingredient safety, the brand focuses on skincare, perfume, and body & hair care as its main products.

Roybi is a French portmanteau meaning 'rule' and 'life,' representing the MZ generation who create their own beauty rules in daily life and seek inner beauty. In Hanja characters, it combines 'ro' (dew), 'i' (beautiful), and 'bi' (day), symbolizing 'awakening infinite beauty and energy contained in a pure and clean drop of dew.'

The brand developed products excluding 20 harmful ingredients mentioned by the cosmetic ingredient analysis platform ‘Hwahae,’ making them comfortable even for sensitive skin. Alternative ingredients include clean deep ocean water, tree sap, various plant oils, and natural extracts?healthy, nature-derived components.

Along with safe ingredients, Roybi’s distinctive point is its fragrance. Reflecting the MZ generation's consumer trend of generously spending on fragrance-related products such as perfumes and diffusers, the products feature luxurious scents comparable to European niche perfume brands, and separate perfume products were also created. For skincare products, natural aroma essential oils sourced from across Europe were optimally blended to capture both safety and fragrance.

Roybi’s skincare line consists of three types specialized in moisture retention: Moisturizing, Nourishing for nutrition and elasticity, and Purifying for skin soothing. From cleansing foam to toner, essence, cream, eye cream, and wash-off packs, various options are available according to skin concerns and functions.

Also introduced are three ‘Made in France’ Eau de Parfums, crafted by professional perfumers in Grasse, the birthplace of perfume, using only the finest fragrance materials.

Roybi plans to sequentially expand its product lines to body and hair care, as well as baby care, and conduct various social contribution activities in line with the MZ generation’s value-driven consumption.

Kolon Industries FnC Division (hereafter Kolon FnC) launched 'Likewise,' a moisture-specialized brand focusing on products that supply moisture with safe ingredients and technology. Based on proprietary skin technology that delivers active ingredients deep into the skin, all products commonly use low molecular weight hyaluronic acid, a moisturizing ingredient.

The distinction lies not only in using good ingredients but also in employing technology to fundamentally solve skin problems. The brand uses green-grade ingredients recommended by the U.S. environmental group Environmental Working Group (EWG) and excludes 20 harmful ingredients mentioned by the cosmetic ingredient analysis app Hwahae. Artificial fragrances that may irritate the skin are also avoided.

Under the slogan ‘Direct Moisture Delivery,’ the brand offers three formulations tailored to skin types: ‘Water Gel,’ which instantly supplies moisture upon contact with the skin; ‘Cream & Cream,’ which melts softly to provide dual moisturizing effects; and ‘Cream Balm,’ which adheres tightly to the skin for high moisturizing effects.

LF’s premium vegan cosmetics brand Atte launched the 'Ultimate' line, which focuses on managing signs of aging. Based on Swiss pure ingredients and high-function safe formulations, it offers a vegan anti-aging product group that delivers powerful anti-aging effects in just four weeks, consisting of the ‘Ultimate Youth Programming Ampoule’ and ‘Ultimate Swiss Youth Cream.’

The key ingredients of the Ultimate line are Alpinus and Youthrix patented components secured through joint research and development with Mibelle, a renowned Swiss cosmetic ingredient research institute. Alpinus is a highly concentrated nutritional ingredient extracted by secondary fermentation of antioxidant flower yeast that survives in the extreme environment of the Alpine highlands. It is characterized by containing seven essential B vitamins for skin aging care.

The 100% plant-based Ultimate Youth Programming Ampoule is a product that intensively improves nine representative signs of aging: eye wrinkles, moisture, elasticity, facial lifting, skin density, 2.5mm skin moisture, transparency, pore length, and keratin circulation. It has obtained vegan cosmetic certification from the French verification organization ‘EVE.’ To ensure optimal ingredient efficacy, the ampoule is divided into two types; the red core ampoule is opened and mixed with the base ampoule before use.

The Ultimate Swiss Youth Cream is a total anti-aging product that enhances skin elasticity and imparts radiance. It features a deep and smooth application texture and specializes in improving four major aging concerns for many women: skin elasticity, density, eye wrinkles, and surface dullness. Developed over more than two years based on pure Swiss local ingredients and freeze-drying technology, this highly concentrated cream has received vegan cosmetic certification from Italy’s ‘VeraLabel.’

This content was produced with the assistance of AI translation services.