Changes Caused by Prolonged 'Jipkok' Stay-at-Home... "Increase in Home-Cooked Meals and Double Consumption of Daily Necessities"

Analysis of Tmon Purchase Trends

[Asia Economy Reporter Kim Cheol-hyun] As the spread of the novel coronavirus infection (COVID-19) has led to longer hours spent at home, consumption of major food ingredients and daily necessities has more than doubled.

According to data from TMON (CEO Lee Jin-won) comparing purchase data from the two weeks between the 2nd and 16th of this month with the same period last year, there was a notable increase in the purchase of essential food ingredients, confirming a stronger tendency to prepare meals at home compared to last year.

Consumption of convenient foods such as ramen (66%↑) also increased, but the purchase amount of pasta and other noodles (263%↑) showed a higher increase. Purchases of side dishes (122%↑) and greens and vegetables (146%↑) also more than doubled. In the case of rice, products under 10 kg (425%↑) sold well, but the increase in purchase amount for 20 kg products (688%↑) exceeded that. Additionally, reflecting the recent situation where people enjoy coffee and bread at home instead of cafes, purchases of capsule coffee (251%↑) and bakery dough (161%↑) also showed a significant upward trend.

Sales of daily necessities also increased significantly. Sales of bowls and tableware (556%↑), spoon and chopstick sets (72%↑), as well as airtight containers (131%↑) for storing food ingredients and leftovers more than doubled. In daily necessities, spending on essential consumables also clearly increased. Purchases of kitchen detergents (92%↑) and hair products (82%↑) nearly doubled, and purchases of fragrance and deodorizing products also showed growth exceeding double (114%↑).

In response, TMON is holding a 'Daily Necessities Half-Price Sale' event until the 31st. Customers who add products from this event to their shopping cart and purchase them can receive up to a 50% shopping cart discount coupon. Paid membership Super Save members can get up to a 250,000 KRW discount on purchases over 500,000 KRW. General members can use discount coupons up to 30%. All products in the event are offered with free shipping regardless of the amount, and even without using coupons, customers can enjoy budget shopping at the lowest online prices.

Lee Jin-won, CEO of TMON, said, "We prepared special sales to ease the burden on customers due to increased spending on daily necessities recently," and added, "We hope that through this emergency shopping support event, more customers can have a more comfortable year-end."

This content was produced with the assistance of AI translation services.