KB Kookmin Card Launches First PLCC with Coffee Bean

Focus on Coffee Bean Specialized Services Like Discounts and Coupons
Plans to Include Discounts for Everyday Essential Businesses as Well

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card has formed a business partnership with the global coffee brand 'Coffee Bean Korea' and will launch its first private label credit card (PLCC).

Through this partnership, both companies plan to collaborate in various areas including ▲launching the Coffee Bean PLCC ▲promoting hyper-personalized marketing through data integration ▲jointly discovering new businesses that can create synergy.

The upcoming Coffee Bean PLCC will offer Coffee Bean-specialized services such as discounts and coupons favored by customers based on big data analysis, and will be designed to provide discount benefits in various daily life sectors such as convenience stores, pharmacies, and academies.

Additionally, leveraging KB Kookmin Card’s big data-based real-time marketing program, the 'Smart Offering System,' and Coffee Bean’s accumulated marketing know-how including its membership service, a variety of hyper-personalized customized marketing activities will be carried out.

A KB Kookmin Card official stated, "The Coffee Bean PLCC will allow customers to enjoy not only partner-specific benefits but also discounts in various daily convenience sectors with a single card," adding, "Starting with this Coffee Bean PLCC, we plan to strengthen cooperation with partners who have high card usage and brand preference to launch a variety of differentiated and high-quality private label credit cards."

This content was produced with the assistance of AI translation services.