Tourism Organization Presents Hallyu Content Documentary with Netflix

Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heung-soon] The Korea Tourism Organization is teaming up with the global online streaming service (OTT) Netflix to promote Hallyu tourism.

On the 23rd, the Tourism Organization announced that it will release a promotional booklet introducing various tourist attractions in Korea, jointly produced with Netflix under the theme "Hallyu Sweeping the World," which was featured as Netflix original content.

In July, the Tourism Organization and Netflix introduced a special video titled "Explore Korea," which utilized popular Netflix original content to showcase Korea's history, culture, and lifestyle. This time, they produced a short documentary in an interview format called "Next in K-Story," highlighting Hallyu with figures who have promoted Hallyu content such as fashion and food worldwide.

"Next in K-Story" is a documentary that reexamines the impact of K-content, including Korean cuisine and fashion, on Hallyu tourism. The videos released from today can be viewed on the Tourism Organization's overseas promotional YouTube channel and the organization's overseas promotional social media services (SNS).

The jointly produced promotional booklet introduces Korean culture such as major tourist attractions, traditional culture, and food featured in eight Netflix original contents of various genres, including "Kingdom," "Love Alarm," and "Chef's Table," along with travel information linked to the filming locations.

Produced in four languages?Korean, English, Japanese, and Chinese (Simplified and Traditional)?the booklet is available as an e-book on the Tourism Organization's website and will be distributed to overseas consumers.

This content was produced with the assistance of AI translation services.