Hyundai Motor's 'Santa Expedition' Delivers Wish Gifts to 860 Children

Support Worth 130 Million Won Provided Through Non-Face-to-Face Method

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company announced on the 23rd that it conducted the ‘2020 Santa Expedition’ to gift Christmas memories to children from low-income families and welfare institutions.

The ‘Santa Expedition,’ a year-end social contribution program jointly held by Hyundai Motor and the Green Umbrella Children’s Foundation, involves Hyundai Motor employees visiting institutions across the country to deliver gifts to children and support cultural experience activities. Since its inception in 2016, the program has delivered Christmas gifts to a total of about 1,600 children through last year.

Marking its 5th year this year, the Santa Expedition switched to a non-face-to-face format due to difficulties in direct gift delivery and cultural experiences caused by the COVID-19 pandemic, providing support worth approximately 130 million KRW.

Specifically, Hyundai Motor identified the Christmas gift wish lists of about 860 children from 34 welfare institutions in advance and delivered the desired gifts remotely. Along with this, a surprise encouragement video featuring national actor Choi Bul-am, who serves as the nationwide sponsor chairman of the Green Umbrella Foundation, popular kids creator Hey Jini, two Hyundai Motor employees, and Jung Won-dae, Executive Director of the Domestic Support Division, was also delivered.

Additionally, considering the difficulty of outdoor activities for children due to COVID-19, Hyundai Motor set up indoor playgrounds inside six institutions and supported play equipment and Christmas party snack expenses.

A Hyundai Motor official stated, “We will continue to carry out various non-face-to-face social contribution activities suitable for the COVID-19 era to support the dreams and hopes of children, the future growth generation.”

This content was produced with the assistance of AI translation services.