Renault Samsung Motors 'The New SM6' Achieves 43% Repurchase Rate Among Customers

[Asia Economy Reporter Kiho Sung] Renault Samsung Motors announced on the 22nd that an analysis of customers who contracted for THE NEW SM6, newly released after a facelift, showed a high rate of repeat customers.

First, since its launch in July, 43% of THE NEW SM6 buyers so far have been repeat customers of Renault Samsung Motors. Additionally, about 55% of THE NEW SM6 buyers were in their 40s to 50s, the most socially active age group. Compared to competing mid-size sedan models from other companies, the main age group of THE NEW SM6 buyers was found to be in the middle range.

Furthermore, the sales ratio by engine type of THE NEW SM6 showed regional differences. In the metropolitan area and major cities, the TCe 260 trim had the highest sales share, while in other regions, the LPe model accounted for a higher sales proportion. Both models are economical, but it was analyzed that regions placing greater importance on eco-friendliness and economy showed a higher sales ratio for the LPe.

In the metropolitan area and major cities (Busan, Incheon, Daegu, Daejeon, Ulsan), the TCe 260 sales ratio averaged 45%, the highest. Especially in Seoul and Incheon, TCe 260 accounted for the 60% range. In other regions, the LPe model's sales ratio averaged 51%, the highest. In particular, in Gwangju Metropolitan City, Jeonnam, Chungnam, Sejong City, and Jeju, the LPe ratio dominated at 55-75%.

Also, the sales ratio of the high-performance model TCe 300 (average 15.5%) was similar regardless of region, indicating many choices based on personal preference.

The TCe 260 trim showed the highest contract ratio at the initial launch, accounting for 52.4% of all contracted customers at that time. Equipped with a 1.3-liter downsized gasoline turbo engine jointly developed by Renault Group and Daimler, the TCe 260 is combined with GETRAG’s 7-speed wet dual-clutch transmission, providing best-in-class combined fuel efficiency (13.6 km/L), which has made it popular.

Additionally, THE NEW SM6 LPe, boasting high economy, uniquely applies ‘Auto Stop & Start’ technology based on proprietary patented technology, the only LPG vehicle in Korea to do so, adding a premium to the inherent economy of the LPG model.

Kim Tae-jun, Head of Sales at Renault Samsung Motors, said, “It is well known that existing Renault Samsung Motors customers have very high brand loyalty, and THE NEW SM6 has proven this once again,” adding, “We expect the number of customers who truly appreciate the value of THE NEW SM6 to increase further.”

This content was produced with the assistance of AI translation services.