Kia Motors Signs Naming Sponsorship with LoL World Champion 'Damwon Gaming'
[Asia Economy Reporter Suyeon Woo] Kia Motors is promoting the Kia brand in the eSports market by sponsoring the League of Legends World Champion 'Damwon Gaming'.
On the 22nd, Kia Motors announced that Kwon Hyuk-ho, Vice President and Head of Domestic Business Division at Kia Motors, and Lee Yo-young, CEO of Damwon Gaming, signed a non-face-to-face business agreement to establish a naming sponsorship starting from 2021.
Damwon Gaming, the 2020 League of Legends (LOL) World Championship winning team and a strong favorite for next season's championship, will operate under the team name 'DWG KIA' from next year, unveiling a new team logo and uniforms. Previously, Kia Motors signed a partnership contract with the 'League of Legends European League' in 2019 and actively collaborated with the game developer Riot Games.
On the 22nd, Kwon Hyuk-ho, Head of Domestic Business Division at Kia Motors, and Lee Yoo-young, CEO of Damwon Gaming, signed an e-sports naming sponsorship agreement at a non-face-to-face business agreement ceremony. Photo by Kia Motors
View original imageEspecially earlier this year, the eco-friendly sports utility vehicle (SUV) Niro EV made a special appearance in the League of Legends season opening music video, gaining great popularity. Additionally, the best players and teams were selected under the titles Kia Player of the Game, Kia Split MVP, and Kia Team of the Season. Furthermore, Kia received favorable reviews by producing promotional videos through collaborations with prestigious European teams such as Fnatic and Rogue Gaming.
Kwon Hyuk-ho, Head of Domestic Business Division at Kia Motors, said, "Through the naming sponsorship with Damwon Gaming, the 2020 League of Legends (LOL) World Champion, we will actively contribute to the revitalization of domestic eSports and communicate actively with fans. We will do our best to promote the young and dynamic Kia brand to eSports fans worldwide through this sponsorship."
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Meanwhile, League of Legends is one of the most popular games in the world, enjoyed by over 100 million people monthly, with 14 leagues operating successfully every year. Among them, the domestic league and the European league are considered the largest leagues.
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