Gmarket Global Shop Launches First Web Drama 'Deureogado Doelkkayo'

[Asia Economy Reporter Seungjin Lee] eBay Korea’s cross-border platform Gmarket Global Shop (English and Chinese shops) is strengthening communication with the global MZ generation by producing and presenting its first web drama.

The web drama "Can I Move In?", which will premiere on the 23rd, tells the story of a female protagonist who starts living together in a house where only five men live. It stars Hwang Boreumbyeol, who appeared on Mnet’s boy group competition program "Road to Kingdom" as part of ONF, and played the role of Lim Yoona in the web drama "Girl’s World."

"Can I Move In?" is a total of 10 episodes and will be aired on Gmarket Global Shop’s official YouTube channel "Insao Oppa." The teaser video released ahead of the main episode has surpassed 1.33 million views as of the 21st, attracting great attention.

This web drama is a new move by Gmarket Global Shop, which has been continuously communicating with the global MZ generation through video content. Currently, Gmarket Global Shop has secured over 9 million subscribers across YouTube, Facebook, and Instagram. The core of its popularity lies in content introducing trendy Korean culture that global viewers want to know about.

Gmarket Global Shop’s official YouTube channel "Insao Oppa," featuring actor Yoon Yongbin, a former Produce 101 contestant, who introduces Korean culture, has gained great response and surpassed 270,000 subscribers. Following this, channels such as "Insao Unnie," focusing on K-beauty, and "Insao Idol," featuring popular KPOP artists, are also being operated. The web drama is a continuation of this, aiming to deliver fun and emotion to viewers worldwide. On Gmarket Global Shop’s social media channels, subscribers from Asia, Europe, and the Middle East are also rapidly increasing, sparking a third wave of K-content boom.

Na Youngho, Head of Strategic Business Division at eBay Korea, said, “We plan to continuously expand content categories so that Gmarket Global Shop can function as a global hub for new Korean Wave content.” He added, “We hope many Korean brands will participate in Gmarket Global Shop’s efforts to promote the overall K-lifestyle worldwide through diverse content.”

This content was produced with the assistance of AI translation services.