Bodyfriend, Ranked No.1 in Healthcare Sector for 2020 Brand Value
Brandstock '2020 Korea's Top 100 Brands'
Healthcare Brand Ranked 1st, Overall Korea Brand Ranked 29th
Bodyfriend announced on the 21st that it ranked first in the healthcare brand category and 29th overall among all brands in South Korea in this year's brand evaluation. Photo by Bodyfriend
View original image[Asia Economy Reporter Kim Heeyoon] Bodyfriend announced on the 21st that it ranked 1st among healthcare brands and 29th overall among Korean brands in this year's brand evaluation.
In the recently released "2020 Korea Top 100 Brands" evaluation by brand value assessment company Brandstock, Bodyfriend scored 864.1 points on the Brand Stock Total Index (BSTI), ranking 29th.
This is an 8-step rise from 37th place last year, making it the top healthcare brand. It ranked higher than similar industry companies Coway (40th), Hanssem (92nd), as well as Samsung Bespoke (48th) and LG OLED TV (66th). It also surpassed global brands such as Facebook (37th), YouTube (44th), and Mercedes-Benz (86th) by a significant margin.
Bodyfriend has invested approximately 61.4 billion KRW in massage chair research and development over the past five years with the goal of "extending human healthy lifespan by 10 years." It operates three major convergence research organizations covering technology and design, including the Medical R&D Center composed of specialists and medical professionals in various fields.
Additionally, Bodyfriend has proven its technological capabilities once again by entering the medical device market. The traction medical device "Phantom Medical," designed for treating cervical disc herniation and degenerative stenosis, has been very popular since its launch. Bodyfriend explained that it plans to introduce various healthcare solution-equipped medical devices next year as well.
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Park Sanghyun, CEO of Bodyfriend, said, "Despite the unprecedented COVID-19 pandemic, Bodyfriend has steadily pursued the goal of 'extending healthy lifespan by 10 years' throughout this year," adding, "We will continue to evolve massage chairs into 'healthcare robots' through convergence with various fields such as IoT and AI technologies."
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