Yuhan-Kimberly Launches Lightweight Incontinence-Specific 'Depend Style Pad'
Increased Convenience with Packaging Emphasizing Absorption and Comfort for Reassurance
Yuhan-Kimberly announced on the 21st that it has launched a new product, the lightweight urinary incontinence 'Depend Style Pad.' Photo by Yuhan-Kimberly
View original image[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 21st that it has launched a new product, the ‘Depend Style Pad’ for light urinary incontinence.
This new product has been upgraded in terms of security and comfort, while also improving purchasing convenience by clearly displaying the absorbency amount at the top of the package. The sizes have been subdivided into medium capacity, large capacity, and ultra-slim large capacity. According to Yuhan-Kimberly, this allows consumers to choose products based on the degree of urinary incontinence and personal preference.
Meanwhile, according to Yuhan-Kimberly’s domestic and international market research, in countries such as the United States and Japan, the use of dedicated products from the light urinary incontinence stage has become common, with the usage rate of pads and liners estimated to be about 40%. The domestic market has just exceeded about 5%.
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A Yuhan-Kimberly official stated, “As awareness of urinary incontinence improves and the age of users decreases, the pad/liner market is expected to continue growing,” adding, “We will strive to develop innovative products and work together to positively change social perceptions of urinary incontinence so that people can work and live confidently rather than feeling constrained by it.”
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