Ferrari Unveils Seoul Footage of 'Ferrari Roma' Global Campaign

[Asia Economy Reporter Suyeon Woo] Ferrari released the Seoul shooting video of the global campaign "La Nuova Dolce Vita" for the new GT 'Ferrari Roma' on the 21st.

To commemorate the launch of the 'Ferrari Roma,' Ferrari is running a global video campaign called "La Nuova Dolce Vita (The New Sweet Life)" depicting a new sweet life realized in major cities. Influencers selected in each country guide viewers through beautiful locations and experiences representing their cities in Ferrari's unique way and talk about the meaning of the new sweet life.

Global campaign video of Ferrari Roma shot in front of Gwanghwamun, Seoul / Photo by Ferrari

Seven individuals from seven countries were selected for this video campaign. They include world-renowned chef Massimo Bottura, based in Modena, Italy, Ferrari's hometown; Michelin 3-star chef Peter Knoll from Basel, Switzerland; actor and director Yamada Takayuki, appearing against the backdrop of Tokyo and Kyoto, Japan; actor Zhang Han from Shanghai, China; Adam Levine, the vocalist of Maroon 5 from the United States; and famous chef Tim Raue from Berlin, Germany.

The protagonist of the Korean campaign, which concludes the series, is actor Jung Hae-in. His urbane and neat image and calm voice perfectly harmonize with the Ferrari Roma's simple design and sophisticated visuals. Set against Seoul, where tradition and modernity, tranquility and dynamism coexist?featuring Gwanghwamun, Namdaemun, Namsan, and the Han River?the elegant design of the Ferrari Roma overlaps with the cityscape. The video can be viewed on Ferrari's official domestic Instagram as well as the headquarters' YouTube and Instagram.

Actor Jung Hae-in participating in Ferrari's global campaign video / Photo by Ferrari

The new front midship GT model 'Ferrari Roma,' unveiled domestically in March, features harmonious body proportions, volume, and refined lines. It also showcases Ferrari's standards in performance and driving pleasure with a V8 turbo engine, 8-speed transmission, five driving modes with Manettino, and a best-in-class power-to-weight ratio.

This content was produced with the assistance of AI translation services.