Enex, Launches Practical Kitchen EKI First

Enhancing Convenience for Purchases Across Various Omnichannels in the Untact Era

Enex, banner of 'EKI First'. [Photo by Enex]

[Asia Economy Reporter Kim Jong-hwa] As the time spent at home increases due to the novel coronavirus infection (COVID-19), Home-Contact Life is gaining attention. Home-Contact Life is a compound word of Home+Contact, a new lifestyle that maximizes space efficiency to enjoy various activities at home.

In line with this trend, Enex announced on the 21st that it will introduce the practical kitchen 'EKI First,' which is reasonable yet enhances quality of life.

This new product targets newlyweds and small households, composed only of essential spaces to increase cost-effectiveness. It is available for purchase at around 680,000 KRW per ㎡, and although the overall configuration is simplified, it is a practical kitchen. The new product is scheduled to be released on January 4th next year and is expected to satisfy consumers with various lifestyles.

EKI First uses high-quality materials despite its affordable price to enhance durability. The body applies E0-grade materials and nanofoil finishing. Nanofoil is effective in blocking harmful substances and electromagnetic waves and is resistant to scratches and discoloration. The doors use eco-friendly PET on both front and back, making them environmentally friendly with excellent heat resistance, water resistance, and scratch resistance.

The doors feature a handleless type, highlighting a neat and simple design. The handleless type, which falls cleanly without any excess, creates a tidy look and makes the space appear larger. The colors can be chosen from three options: white, light gray, and dark gray, which naturally match any interior decor. The product operates with devices exclusive to EKI First, but hoods and cooktops can be added as optional features according to customer needs. The countertop can be selected from three Smart Stone colors.

An Enex official stated, "Although it is a practical line, we have secured practicality in design and durability with Enex's expertise in kitchen furniture," adding, "It is available for purchase through non-face-to-face consultations on various omnichannel platforms, so we ask for your great interest."

This content was produced with the assistance of AI translation services.