Shinsegae TV Shopping Sells 'Nintendo Switch' with Kwanghee... Up to 15% Discount

Christmas Special at 10 PM on the 21st
Largest Mobile Live Event Ever

[Asia Economy Reporter Cha Min-young] Shinsegae TV Shopping announced that on the 21st at 10 PM, it will hold a Nintendo Switch sales broadcast on its mobile show ‘Shinsegae TV Shopping Live.’

This 60-minute Christmas special will feature popular broadcaster Hwang Kwang-hee as a special guest host. Hwang will demonstrate games and participate in competitions using a giant LED screen called the ‘Digital Wall,’ measuring 26 meters wide and 3.2 meters tall.

The Nintendo Switch products include three console types (Blue-Red, Gray, and Animal Crossing Edition) and 24 game titles. The lineup features the latest titles such as Ring Fit Adventure bundle package, Fitness Boxing 2, and Hyrule Warriors: Age of Calamity, as well as popular titles like Animal Crossing: New Horizons and Mario Kart 8 Deluxe. For 18 popular titles including Animal Crossing: New Horizons, customers can enjoy up to 15% off the regular price along with an additional 5% billing discount when using the event card (Hyundai).

This is the largest special event in the history of Shinsegae TV Shopping’s mobile live broadcasts. Not only will it showcase all Nintendo Switch products previously sold on Shinsegae TV Shopping, but it has also collaborated with Shinsegae I&C, which holds the domestic distribution rights for Nintendo gaming devices, to prepare quantities exceeding past sales. Shinsegae TV Shopping recorded a complete sell-out of 1,000 units of the Nintendo Switch Animal Crossing Edition during sales broadcasts in July and August.

Customers can watch the broadcast through Naver Shopping Live, the Shinsegae TV Shopping application (app), and the SSG.com homepage. They can interact in real-time via the chat window and participate in abundant prize events. Customers who capture and send a pose of the guest Hwang Kwang-hee on the day will be entered into a draw where six winners will receive Ring Fit Adventure and the Animal Crossing Edition as prizes. Additionally, 30 winners will be selected to receive BBQ gifticons worth approximately 20,000 KRW.

Shinsegae TV Shopping explained that this special broadcast was planned to help customers who are finding it difficult to go out due to the coronavirus (COVID-19) to safely and enjoyably spend the year-end and New Year holidays at home.

Kim Sang-min, head of the Media Commerce team at Shinsegae TV Shopping, said, “As entertainment-style shopping live content is gaining popularity these days, we planned this special event to bring joy to customers through collaboration with popular influencers,” adding, “We hope this will be a reasonable shopping opportunity where customers can purchase Nintendo’s popular titles at discounted prices.”

This content was produced with the assistance of AI translation services.