Guro-gu Selected as an 'Excellent Autonomous District' for Four Consecutive Years in Outdoor Advertising Quality Improvement Evaluation

Various Projects Including Signboard Improvement, Free Removal of Muju Signboards, and Illegal Advertisement Collection Compensation Program

[Asia Economy Reporter Jongil Park] Guro-gu (District Mayor Lee Seong) has been selected as an ‘Excellent Autonomous District’ for four consecutive years in the outdoor advertising quality improvement evaluation hosted by Seoul City.

This outdoor advertising quality improvement evaluation was conducted on 10 items across three areas: maintenance and improvement performance of outdoor advertisements promoted by autonomous districts from September last year to August this year, improvement of signboard quality, and administrative matters.

Guro-gu received excellent scores across all evaluation items.

During the evaluation period, approximately 2.38 million mobile advertisements such as banners, standing signs, and posters, as well as 225 fixed advertisements including illegal protruding signboards, were maintained. To improve urban aesthetics and ensure residents’ safety, a signboard improvement project was also carried out targeting 176 stores in the Guro Jungang-ro area and 160 stores in the Digital-ro area.

Additionally, various projects such as free removal of ownerless signboards, artterior signboard improvements for small business owners, installation of anti-illegal advertisement attachment boards, hosting of good signboard exhibitions, and a reward system for collecting illegal advertisements were implemented, earning high evaluations.

With this selection as an excellent autonomous district, Guro-gu has secured a budget of over 100 million KRW for next year’s signboard improvement project.

A Guro-gu official stated, “We will continue to do our best to create a pleasant and clean urban landscape.”

This content was produced with the assistance of AI translation services.