Lotte Department Store, Premium Home Appliance Event... Up to 50% Discount

Sales of High-End Coffee Machines, Audio Devices, and Healthcare Appliances
Increase by 42%, 16%, and 43% Respectively Compared to Last Year

[Asia Economy Reporter Cha Min-young] Lotte Department Store announced on the 20th that it will hold a premium home appliance event.

For the premium coffee machine event, the main store, Jamsil branch, Jungdong branch, and Gwangju branch will offer a 20% discount on Jura's fully automatic coffee machine (J6) and Breville's semi-automatic coffee machine Barista Pro (BES878) until January 17. Additionally, at 16 stores in the metropolitan area including the main store, Jamsil branch, Yeongdeungpo branch, and Nowon branch, De'Longhi's PrimaDonna fully automatic espresso machine (KRETAM36.365.M) will be offered at a 50% discount for 1,690,000 KRW until the 31st.

For premium audio equipment, Bang & Olufsen will offer up to 25% discount on display products at the main store and Busan main store until the 31st. Flint, which gathers hobby electronics in one place, has prepared an event offering up to 10% discount on healthcare and premium audio products.

For customers looking for premium exercise equipment, a popup store for the top-tier home fitness equipment brand TechnoGym will also be held. The TechnoGym popup store will be held at Lotte Department Store's main store for one month starting from the 21st. During the popup store period, product prices will be discounted by 10%. Representative items include Recline Personal at 12,800,000 KRW, Bike Personal at 11,800,000 KRW, and MyRun at 5,600,000 KRW.

Lotte Department Store is holding the home appliance event because sales of home appliances that help customers enjoy their stay-at-home life have greatly increased as the time spent at home has lengthened due to the novel coronavirus infection (COVID-19). In particular, the department store explained that interest in premium coffee machines and audio equipment has significantly increased as cafe usage has been restricted due to the escalation of social distancing measures and more people enjoy the leisure of home cafes.

In fact, looking at Lotte Department Store's home appliance sales from January to November, the home appliance category grew by 23% compared to the previous year. Sales of luxury coffee machines priced over 1 million KRW, such as Jura, Breville, and De'Longhi, increased by 42%, and sales of imported audio equipment such as Bang & Olufsen and Geneva increased by 16%. In addition, popular healthcare brands such as Ceragem, Bodyfriend, Osim, and Panasonic massage chairs and spinal medical home appliances showed good performance, increasing by 43% compared to the previous year.

This content was produced with the assistance of AI translation services.