Hyundai Motor Company Opens Digital Gallery for 'Brilliant Kids Motor Show'

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company announced on the 20th that it will open the '5th Brilliant Kids Motor Show Digital Gallery' on the Kids Motor Show homepage.

This year, the 'Brilliant Kids Motor Show' selected 150 main award-winning works instead of a hierarchical award system that could induce excessive competitiveness among children, and among them, a total of 50 works were selected, including 5 special awards and 45 excellence awards. These works will be exhibited online as AR content that can be easily experienced on mobile devices such as smartphones and tablets.

The 'Brilliant Kids Motor Show' hosted by Hyundai Motor Company is an event where children’s imagined cars are made into actual car models for visitors to ride and experience. Considering the impact of the COVID-19 pandemic this year, all processes from submission to voting and announcement of winners were converted to a 100% non-face-to-face method to enhance children's safety and convenience.

Hyundai Motor Company Opens Brilliant Kids Motor Show Online Gallery

From July 27 to September 11, Hyundai Motor Company received 8,285 car drawings capturing children’s imaginations under the theme 'The Future Children Draw, The Future We Experience' over about six weeks. After online voting by the general public and expert judging, a total of 50 imaginative car stories, including 'Animal Capsule Rescue Mobility' and 'Marine Glamping Mobility,' will be exhibited in the digital gallery and presented as imaginative fairy tale content on the Kids Motor Show homepage.

The special award-winning work 'Animal Capsule Rescue Mobility' is a piece that vividly expresses mobility with various functions to assist in natural disasters from a child's perspective. 'Marine Glamping Mobility' creatively depicts the scenery inside and outside the sea and cleverly solves inconveniences during travel with witty ideas.

Kim Taeyeon, a judge of this Kids Motor Show, said, "It was impressive that children recognized future mobility as a tool to change society and the environment and expressed it through drawings," adding, "There were many works richly expressed based on children’s imaginations, making it a personally heartwarming judging experience."

A Hyundai Motor Company official said, "Through programs like the 'Brilliant Kids Motor Show,' we will continue to support and encourage the creativity and imagination of the growing generation and spare no effort to help realize their dreams."

This content was produced with the assistance of AI translation services.