Lotte Chilsung Beverage, Refreshingly Tangy 'Cloud Saeng Draft'

[Asia Economy Reporter Lim Hye-sun] Lotte Chilsung Beverage has newly launched ‘Cloud Saeng Draft,’ characterized by a fresh taste and sparkling refreshment that captures the essence of draft beer as if it were poured straight from the tap in June. With this, Lotte Chilsung Beverage has established a lineup consisting of the domestic premium beer ‘Cloud’ and the regular beer ‘Cloud Saeng Draft.’

‘Cloud Saeng Draft,’ like ‘Cloud,’ uses 100% ‘all malt’ to maintain the authenticity of the premium beer ‘Cloud,’ and is priced lower than domestically sold Korean beers to pursue both quality and affordability. The alcohol content is 4.5%, and the wholesale price is 1,047 KRW (based on a 500ml bottle), which is lower than major domestic beers currently on the market.

Additionally, as the 52-hour workweek system settles and drinking trends such as solo drinking and home drinking become established as a drinking culture, a sleek can that is easy to hold in one hand has been introduced, unlike the existing can packaging, to enhance consumer convenience.

The model is actor Park Seo-joon. Amid social distancing measures due to the recent COVID-19 pandemic, Lotte Chilsung Beverage held an online fan meeting called ‘Cloud Saeng Draft Live’ on October 9 with model Park Seo-joon to engage in interactive communication and connection with consumers.

A representative from Lotte Chilsung Beverage said, “Thanks to the strong support from customers, we have firmly established ourselves as a premium beer,” and added, “We will continue to maintain good quality and repay customers’ support through various marketing activities that satisfy consumer desires.”

This content was produced with the assistance of AI translation services.