Where Is the End of 'Gameunsa Desert' Pearl Abyss Parody This Time? [Buaeri's Game Dictionary]

"I thought this image came out on April Fools' Day" was the reaction from users regarding Pearl Abyss's recent collaboration with the men's style brand 'Sweager' to launch the shampoo 'Gameun Samak'. Pearl Abyss has been attracting industry attention by consecutively releasing collaboration products parodying its flagship game 'Black Desert'.

On the 16th, Pearl Abyss released 'Gameun Samak' in partnership with Sweager, a company that produces hair loss shampoo. The shampoo's advertising slogan, "Oasis-like softness for desert-like hair," brought smiles to many. Customers who purchase 'Gameun Samak' from the two companies can also receive Black Desert game coupons. A Pearl Abyss representative stated, "We planned this affiliate marketing to provide new enjoyment to our users."

This cheerful marketing by Pearl Abyss is already the third of its kind. Last September, Pearl Abyss collaborated with Gwangcheon Kim, a seasoned seaweed manufacturer, to launch 'Kim Eun Samak'. At that time, it was planned with the unique concept of "roasted by the heat of the desert." When opening the Kim Eun Samak box, users could obtain one of 29 Black Desert items, such as the Radiant Life Alchemy Stone, Gold Bar Box, or Premium Weapon Costume Box, providing another source of enjoyment for users.

The first parody product planned by Pearl Abyss was 'Ggum Eun Samak' (gum). In June of last year, Pearl Abyss partnered with Haitai Confectionery to introduce 'Ggum Eun Samak', a gum product. It was a silver-flavored gum featuring 16 Black Desert characters illustrated on the packaging. Inside the wrapper, there were game episodes and witty phrases that delighted users.

'Black Desert' is an online multiplayer role-playing game (MMORPG) released in 2015 that established Pearl Abyss as a global game company. It especially gained popularity in North America and Europe, becoming a key factor in Pearl Abyss's current success. Currently, the cumulative number of users registered for games utilizing the Black Desert intellectual property (IP) worldwide exceeds 40 million.

This content was produced with the assistance of AI translation services.