NongHyup Bank Celebrates Reaching 40,000 Users of Data Platform MyD

Customized Financial Service Proposals and Economic Rewards Based on Lifestyle and Financial Data
Easy Use with Password Registration Only, No Personal Information or Membership Required

[Asia Economy Reporter Park Sun-mi] NH Nonghyup Bank will hold an event on the 18th to celebrate reaching 40,000 users of its personal data platform, my:D, through the bank's official YouTube channel.

Launched on the 16th of last month, my:D is a service developed by the "Nonghyup Bank Consortium," selected as the operator for the 2020 MyData demonstration service support project organized by the Ministry of Science and ICT and the Korea Data Agency. It offers customized financial service proposals and economic rewards based on customers' lifestyle and financial data.

Customers can earn points by viewing personalized product advertisements provided by companies based on the lifestyle and financial data they have registered in the app, and use these points to purchase mobile coupons. Companies can apply the registered data statistics to develop various services.

Additionally, the service is differentiated by allowing easy use with only password registration, without the need for personal information provision or membership registration procedures. Customer data is stored only on the customer's smartphone device, not on company servers, enabling users to experience MyData services without providing personal information to companies.

An official from Nonghyup Bank stated, “We planned a customer-experience-oriented MyData service that creates an ecosystem where customers directly manage and control their information and receive immediate economic rewards upon data usage,” adding, “We will continue to strive to become a digital human bank leading the data economy era through the development of customer-centered MyData services.”

This content was produced with the assistance of AI translation services.