Hyundai Department Store, "Strengthening 'Food Hall To-Home' Magazine Content"
Daily Fresh Food Recommendations with 'Saebyeok Market Report'
Also Operating 'ToHome Magazine' Featuring Food Information
[Asia Economy Reporter Lim Hye-seon] Hyundai Department Store is strengthening magazine-style content on its food specialty online mall, ‘Hyundai Food Hall ToHome.’ The aim is to differentiate ‘ToHome’ by prominently showcasing Hyundai Department Store’s greatest strength?competitiveness and expertise in the food sector.
Starting from the 17th, Hyundai Department Store announced that it will launch a magazine content called ‘Dawn Market Report’ on the food specialty online mall ‘Hyundai Food Hall ToHome,’ which recommends fresh food to customers on a daily basis.
‘Dawn Market Report’ is operated by having six Hyundai Department Store buyers go to Garak Market and Noryangjin Fish Market at 4 a.m. every day to personally inspect and select the highest quality fresh food products to recommend. The content is released at 10:30 a.m. on weekdays (Monday to Friday).
Hyundai Department Store is also expanding the content of the food specialty magazine ‘ToHome Magazine’ operated on ‘Hyundai Food Hall ToHome.’ Currently, ‘ToHome Magazine’ offers 4 to 5 pieces of content weekly through four sections: ‘Origin,’ which tells the story of exclusive products from Hyundai Department Store’s food hall; ‘Now,’ which introduces interesting food culture trends; ‘Taste,’ which provides information to help customers discover their food preferences; and ‘Cookbook,’ which features recipes from famous chefs.
In the future, the plan is to expand the platform beyond simple food content to include interviews with influencers and celebrities, department store shopping tips, and other lifestyle information.
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Hyundai Department Store is strengthening magazine content like this to differentiate ‘Hyundai Food Hall ToHome’ by prominently highlighting its competitiveness and expertise in the food sector, which is its strength. Rather than attracting customers with promotions emphasizing low prices such as ‘special price products’ or ‘1+1’ deals, the goal is to naturally draw customers to ‘Hyundai Food Hall ToHome’ by providing food-related content and various reading materials utilizing Hyundai Department Store’s premium fresh food selection know-how.
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