Farmers Sigh Over School Meal Suspension... Lotte Mart Sells 39t of Eco-Friendly Agricultural Products

Ongoing at all stores until the 23rd

[Asia Economy Reporter Cha Min-young] As difficulties increase for eco-friendly farms supplying schools and public meals in Chungcheongnam-do, Lotte Mart has stepped up to help local farms.

Lotte Mart announced on the 17th that it will hold a "Chungcheongnam-do Eco-friendly Agricultural Products Farm Support Event" at all stores until the 23rd, selling approximately 39 tons (t) of eco-friendly agricultural products. Featured products include "Eco-friendly Romaine Lettuce (each)" and "Eco-friendly Button Mushrooms (150g)" priced at 2,580 KRW each, "Eco-friendly Red Leaf Lettuce and Green Leaf Lettuce (130g per pack)" at 1,380 KRW each, and "Eco-friendly Peeled Garlic (200g)" at 3,280 KRW.

Lotte Mart signed a win-win cooperation agreement with Chungcheongnam-do last year to promote agricultural product consumption and has been collaborating since. In March, it held an event to promote the consumption of eco-friendly agricultural products for Chungnam's school meals.

Due to the prolonged COVID-19 pandemic, the suspension of deliveries to schools and public meal services continues, increasing the damage to eco-friendly farms supplying these meals. Chungcheongnam-do estimates the damage in school meal shipments to be about 77 tons across 14 items.

Kim Chang-yong, Head of Lotte Mart's Product Division, said, "We expect that the agricultural product consumption promotion event will help alleviate difficulties in production areas," adding, "We will continue to hold farm support events to assist not only farms but also to help reduce the financial burden on customers."

Meanwhile, since February, Lotte Mart has been conducting various farm support events, from farms struggling due to local festival cancellations to those affected by typhoon damage, continuing to achieve product sell-out records. These include the "Gimje Gwanghwal New Potatoes" event in collaboration with Gimje City, the "New Variety Mini Dadagi Cucumbers" event, the "Full Bag of New Sweet Potatoes" event, the "Green Onion Farm Support" event in cooperation with Jeollanam-do, and the "Jeonbuk Gunsan Mini Cabbage" event in collaboration with Jeollabuk-do.

At the end of this month, Lotte Mart plans to hold the "Clean Jeju Local Products Exhibition," featuring agricultural products from Jeju Island, the largest winter vegetable production area, showcasing a variety of excellent Jeju products such as tangerines, Hallabong oranges, radishes, and broccoli.

This content was produced with the assistance of AI translation services.