Sojinkong Partners with LG HelloVision to Revitalize Stagnant Local Commercial Districts

Discovering Outstanding Small Business Owners, Producing and Broadcasting Promotional Videos, Supporting Small Business Promotion

SBC and LG HelloVision have signed a business agreement to support small business owners. Song Gu-young, CEO of LG HelloVision (left), and Jo Bong-hwan, Chairman of the Small Enterprise and Market Service.
[Photo by Small Enterprise and Market Service]

[Asia Economy Reporter Kim Jong-hwa] The Small Enterprise and Market Service (SEMAS) signed a "Business Agreement for the Revitalization of Small Businesses and Local Economies" with LG HelloVision on the 17th, actively promoting small business publicity.

The signing ceremony was held via a non-face-to-face video conference due to the nationwide strengthening of social distancing measures amid the spread of COVID-19. SEMAS Chairman Jo Bong-hwan and LG HelloVision CEO Song Gu-young attended. Additionally, to commemorate this agreement, Park Young-sun, Minister of the Ministry of SMEs and Startups (MSS), encouraged both organizations through a congratulatory video message.

Through this agreement, SEMAS and LG HelloVision agreed to cooperate in revitalizing the local economy, which has been stagnant for a long time due to COVID-19. They will jointly promote outstanding small businesses discovered through LG HelloVision’s expertise and broadcasting network via △ TV programs and advertising exposure, △ SNS promotion, and △ commerce linkage.

Approximately 2,000 small business companies will be introduced to local residents through LG HelloVision’s main platforms such as TV programs, news, and advertisements. Targeted promotions using SNS will also be actively conducted for the younger generation familiar with online platforms.

Beyond simple promotion, they will explore ways to build an environment where small business products can be directly sold and purchased by linking with e-commerce to lead to actual sales growth.

In addition, various small business support policies promoted by SEMAS will be introduced through news and interviews. A communication channel will be established between SEMAS’s six regional headquarters and LG HelloVision’s 23 regional broadcasts to ensure continuous cooperation in the future.

SEMAS Chairman Jo Bong-hwan said, "This agreement is expected to provide an opportunity to introduce promising small businesses that have found it difficult to actively promote themselves due to cost burdens to the local community," adding, "Both organizations will actively cooperate to directly support small businesses struggling due to COVID-19 and contribute to revitalizing the local economy."

LG HelloVision CEO Song Gu-young stated, "This agreement is significant as it lays the foundation for systematically supporting local small businesses and self-employed individuals facing difficulties due to COVID-19," and added, "Based on LG HelloVision’s broadcasting infrastructure and SEMAS’s network, we will continue to seek ways to support small businesses and revitalize the local economy."

This content was produced with the assistance of AI translation services.