Photo by SBS, screenshot from the broadcast of 'Baek Jong-won's Alley Restaurant'.

Photo by SBS, screenshot from the broadcast of 'Baek Jong-won's Alley Restaurant'.

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[Asia Economy Reporter Kim Bong-ju] On the show 'Baek Jong-won's Alley Restaurant,' Baek Jong-won hurriedly went down to the original Deopjuk restaurant in Pohang, which had drawn attention due to the 'Deopjukjip' controversy.


In the SBS broadcast of 'Baek Jong-won's Alley Restaurant' aired on the afternoon of the 16th, Baek Jong-won was shown visiting the Deopjuk restaurant in Pohang.


The Pohang Deopjuk restaurant received praise from Baek Jong-won for the Deopjuk they developed through great effort.


However, after the broadcast, a franchise company called 'Deopjuk Deopjuk' appeared selling Deopjuk with a similar appearance and name to the menu, sparking plagiarism controversy.


'Deopjuk Deopjuk' also opened a branch in Gangnam, Seoul.


The owner of the original Deopjuk restaurant, who opened the store and developed the menu with his father's retirement money, now faces a situation where he may no longer be able to use the name Deopjuk.


The 'Deopjuk Deopjuk' accused of plagiarism decided to withdraw their business after issuing an official apology.


Baek Jong-won urgently visited the Pohang Deopjuk restaurant in this unfortunate situation. He said, "There are many cases where people are deceived knowingly," and added, "We protect the alley restaurant owners, but we also have to root out the problem. We need to set a good precedent."


Baek Jong-won expressed his regret, saying, "I thought there would be no problem because they are truly diligent. The biggest issue is when the original intention changes, but such problems arise. There are not many individuals who work that hard, so I especially feel affection. We must protect them. They have nowhere to lean on. I told you, running a restaurant is lonely."


The owner of the Deopjuk restaurant was surprised but pleased by Baek Jong-won's sudden visit and tearfully shared the hardships he had endured.


The owner said, "I really want to go slowly, but I couldn't run the business, and every time I woke up, something else happened. I used to say like a habit that I wished you would come," choking up.


He continued, "I don't know what to do. I just want to make Deopjuk diligently."



Photo by SBS, screenshot from the broadcast of 'Baek Jong-won's Alley Restaurant'.

Photo by SBS, screenshot from the broadcast of 'Baek Jong-won's Alley Restaurant'.

View original image


This content was produced with the assistance of AI translation services.

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