'Merry K-mas'... Up to 50% Sale Starts on Live Commerce
49 Broadcasts Over 9 Days, Shipping Fee Support... Prize Events Including Purchase Verification
[Asia Economy Reporter Kim Cheol-hyun] The Ministry of SMEs and Startups (Minister Park Young-sun, hereinafter referred to as the Ministry) announced on the 16th that it will hold a live commerce schedule at the 'Merry K-mas Live Market' event starting on the 19th, and will launch a discount event of up to 50% for excellent small and medium-sized enterprises (SMEs) and small business products during the year-end Christmas season.
Live commerce will be held a total of 49 times over 9 days from the 19th to the 27th during the event period, and will be broadcast and sold simultaneously on seven private collaboration channels including the public platform exclusively for small business owners, 'Gachi Sapsida,' Naver, Kakao, Wemakeprice, Tmon, 11st, Lotte, and Grip. It can also be viewed on the YouTube channel 'Gachi Sapsida TV.'
The public and private sectors collaborated not only to broadcast but also to prepare various products. Along with products selected through online national selection, products recommended by private experts and excellent SME and small business products such as 'Brand K' were also included. The product categories mainly consist of food, daily necessities and kitchenware, clothing and accessories that suit the Christmas season, and benefits such as up to 50% discounts and free shipping are provided. During the live commerce, an event will also be held where customers who provide purchase verification or leave comments will be entered into a draw to receive an additional product as a prize.
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Minister Park Young-sun of the Ministry said, "Starting with this year's 'Korea Together Sale,' we confirmed the success potential and competitiveness of excellent SME and small business products in the online market by regularly operating the 'Gachi Day Live Commerce,'" adding, "We will actively strive to provide practical help for SMEs and small businesses to overcome difficulties caused by COVID-19 by pioneering non-face-to-face sales channels."
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