"Future Vision at a Glance" Hyundai Motor Group Launches 'Hyundai Motor Group Tech' Global Site
Introduction of New Technologies Such as Future Mobility
Strengthening Content Composition in 5 Languages
[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Group is expanding and revamping its digital technology communication channel, the ‘Hyundai Motor Group Tech’ site, where visitors can see the group’s technological competitiveness and future technology vision at a glance.
The Hyundai Motor Group Tech site, unveiled on the 16th, features introductions to technologies not only from Hyundai Motor Group’s complete vehicle brands such as Hyundai Motor, Kia, and Genesis, but also from various group affiliates. Through this expanded and revamped site, Hyundai Motor Group aims to convey future mobility technologies to consumers in an easy and engaging way and to broaden consensus on its technology vision.
First, the Hyundai Motor Group Tech site organizes key technologies into six categories and 25 subcategories to allow easy access to each field. Based on operational data from search traffic on the currently operating Hyundai Motor Group site, Hyundai Motor Group has compiled technologies that are highly noteworthy in the era of future mobility. The six main categories are ▲Mobility Devices ▲Mobility Services ▲Basic Performance ▲Electrification ▲Hydrogen ▲Converged Technologies.
In the Mobility Devices category, the site introduces Hyundai Motor Group’s key future mobility technologies such as Urban Air Mobility (UAM), Purpose Built Vehicles (PBV), and autonomous driving. Mobility Services cover future hyper-connected lifestyles including infotainment and connected car services.
The Basic Performance category presents technologies and history related to fundamental automotive performance such as powertrains, driving noise reduction, ride comfort, and handling stability. The Electrification category introduces Hyundai Motor Group’s eco-friendly vehicle technologies and vision. Converged Technologies explain ongoing technological innovation activities centered on mobility in various fields such as smart factories, smart cities, and robotics.
Notably, the Hyundai Motor Group Tech site offers content in five languages?Chinese, Spanish, Indonesian, in addition to the existing Korean and English?to reach more customers worldwide.
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A Hyundai Motor Group official stated, “Hyundai Motor Group Tech was prepared not only to showcase Hyundai Motor Group’s technology development efforts but also for customers who want to learn about various future technologies,” adding, “We will continue diverse digital-based communications to share Hyundai Motor Group’s passion for technology and future technology vision with more global customers.”
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