New Products Also on 'Labang'... SSG.com Unveils Yves Saint Laurent 'Marble Pact' for the First Time
Starting at 8 PM on the 17th, 'Marvel Fact' and more showcased via 'SSG Live' channel
World's first sales begin on SSG.com through Shinsegae Department Store Gangnam Branch
[Asia Economy Reporter Lim Hye-seon] New products from famous brands are being unveiled through 'live commerce (live broadcasting).' Live commerce started as a means to attract young customers familiar with video content, but it is now gaining attention as a marketing channel suitable for the contactless era.
SSG.com announced on the 16th that it will reveal the newly launched 'Encre de Peau Marble Essence Cream Pact (Marble Pact)' from Yves Saint Laurent Beauty for the first time in the world through its own live commerce channel 'SSG Live' in collaboration with Shinsegae Department Store Gangnam Branch.
On the 17th, from 8 PM for one hour, SSG.com will hold a live broadcast featuring beauty creator Lee Sa-bae and Yves Saint Laurent Beauty makeup artist Kim Yoon-yi, showcasing the new version of the 'Marble Pact' along with 'Skincare Night Reboot Serum' and 'Rouge Volupt? Shine Lipstick.'
The 'Marble Pact' is a product that combines a makeup base that brightens the skin with a foundation that offers high coverage to conceal skin imperfections. It also contains ingredients such as vitamin C, hyaluronic acid, and jasmine, providing a comfortable feel like skincare.
Kim Ki-seok, head of the Department Store Product Team at SSG.com, said, “Through the special partnership with Yves Saint Laurent Beauty and Shinsegae Department Store Gangnam Branch, SSG.com is able to introduce this product to the world for the first time.”
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Meanwhile, in October, SSG.com received positive responses with over 10,000 viewers during a live broadcast on SSG Live featuring Yves Saint Laurent Beauty and Lee Sa-bae. SSG.com plans to create content connecting online and offline through SSG Live, offering a differentiated shopping experience via broadcasts in contactless situations where visiting stores is difficult, thereby attracting customers of various age groups.
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