Honda Korea Announces Recruitment for 2nd Customer Satisfaction Evaluation Team
Monitoring the Entire Service Process After Visiting Honda Service Center
[Asia Economy Reporter Kim Ji-hee] Honda Korea is recruiting 100 customers for the 2nd term of the 'Honda Customer Satisfaction Evaluation Group,' introduced to enhance automobile customer service, until the 15th of next month.
The Honda Customer Satisfaction Evaluation Group is a program where customers directly visit official Honda automobile service centers to monitor and evaluate service policies and processes. It was newly established in July last year to improve automobile service quality and domestic customer satisfaction.
In the first term, 100 customers participated. They directly monitored and evaluated all aspects of service provided at official Honda service centers, including ▲phone consultations ▲vehicle check-in process ▲vehicle maintenance diagnosis ▲consultations ▲vehicle maintenance, and proposed improvements to Honda Korea, contributing to the practical enhancement of service quality. This year, Honda Korea improved service policies by newly opening customer feedback channels such as KakaoTalk consultation channels and introducing a loyalty customer program.
The recruitment target for the 2nd term is customers who have purchased a new car from an official Honda dealer more than six months ago, have experience using Honda service centers, and have at least one year and two or more remaining free inspection coupons. The activity period is from February to December 2021. After visiting Honda service centers, participants will monitor and evaluate the entire service process and exchange various opinions on improving Honda service quality.
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Applications are available on the official Honda Korea website until January 15 of next year. A total of 100 customers will be selected, and the final selection announcement will be individually notified in January 2021. Customers selected for the evaluation group will receive exclusive commemorative gifts and various benefits.
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