Gyeongbuk Province Rated 'Nationwide Best' by Fair Trade Commission for 'Consumer Policy in the COVID Era'

Consumer Happiness Center, Promotion of Digital Consumer Competency Education

The photo shows a video conference on daily quarantine inspection chaired by Lee Cheol-woo, Governor of Gyeongbuk Province.
[Image source=Yonhap News]

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Jae-ho] Gyeongbuk Province announced on the 14th that it was selected as the best local government by the Fair Trade Commission in the consumer policy sector, which was promoted to improve the quality of residents' consumption life in the COVID-19 era.

Gyeongnam Province is actively responding to changes in consumption patterns in the COVID-19 and non-face-to-face era and is making multifaceted efforts to establish a support foundation for a "safe consumption life for residents" and consumer happiness economy.

In particular, the Gyeongbuk Consumer Happiness Center is being evaluated for promoting various consumer policies to actively respond to social issues and changes in consumer trends.

The Consumer Happiness Center provides consultation on inconveniences in non-face-to-face and online transaction methods during the COVID-19 situation, inquiries about fraudulent transactions, and other consumer life inconvenience complaints through the toll-free number '1372' at any time, promptly and reasonably mediating disputes with businesses.

The proportion of the elderly population in Gyeongbuk Province is 21.5% (as of the end of September 2020, Statistics Korea), having already entered a super-aged society, and the number of consultations from elderly consumers has increased more than fourfold over the past five years. In response to this increase in the elderly consultation rate, Gyeongbuk Province explained that from next year, it will focus on establishing a safety net for elderly consumers and operate the Consumer Happiness Center accordingly.

Lee Cheol-woo, Governor of Gyeongbuk Province, pledged, "Since the non-face-to-face consumption trend is dominating the market flow, we will safely protect residents from new consumption patterns."

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