This Year's Shopping Keywords Changed by COVID-19: Masks and Game Consoles at the Top
This Year's Tmon Consumer Search No.1 is Masks... Travel and Leisure Decline
[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 14th that an analysis of customers' shopping search keywords this year revealed that the novel coronavirus infection (COVID-19) has significantly influenced the consumption activities of the public. Masks and game consoles ranked at the top of the search list, while overseas travel and leisure admission tickets fell outside the top 10.
According to TMON's analysis of customer search data from January to December 10 this year, masks and game consoles, which were not in the 2019 search rankings, ranked 1st and 3rd respectively. The high ranking of masks is attributed to the impact of COVID-19, and the interest in game consoles is analyzed to have increased due to the 'home-stay culture.'
Keywords related to travel and leisure generally declined. Leisure admission tickets, which ranked 8th last year, and overseas travel, which ranked 10th, fell outside the top 10 this year. Jeju travel also dropped from 3rd to 7th place. However, in the second half of this year, searches for Jeju travel surged by more than 70% compared to the first half. This is interpreted as travel demand concentrating on Jeju Island.
TMON's time commerce store also ranked 2nd following masks, with the number of searches increasing by 31% compared to last year. In fact, until the third quarter of this year, TMON's time commerce special deal sales rose by 75.9% year-on-year, and the number of live partners increased by 17.3%.
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Meanwhile, to support consumers exhausted by COVID-19, TMON is conducting the 'December TMON Gift Festival' until the end of the year. Customers who purchase more than 20,000 won per day will be entered into a draw to receive a Starbucks Americano, with a total of 100,000 people receiving the gift daily. Additionally, every week, 2,000 TMON Super Save members will be selected by lottery to receive a Twosome Place cake gifticon, and members with cumulative purchases exceeding 500,000 won in December will be awarded prizes such as LG Styler, dryers, and Nintendo Switch.
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