Mediarog Launches New Channel 'The Drama' on the 15th

More Drama and Hero-themed Programming
MacGyver Returns Premieres on Korean TV for the First Time

[Asia Economy Reporter Han Jinju] LG Uplus's subsidiary Medialog will launch a new channel, 'THE DRAMA,' starting on the 15th.

THE DRAMA will primarily broadcast drama content featuring benevolent heroes who bring messages of comfort and hope to weary daily lives. The channel logo of THE DRAMA uses a dynamic red color symbolizing the 'hero within me.'

On THE DRAMA channel, viewers can watch well-made hero dramas categorized into four types: ▲charming heroes who change everyday life (Seonin) ▲righteous heroes who solve cases (Uiin) ▲cool heroes with special abilities (Choin) ▲brave heroes in history who are never forgotten (Wiin).

The channel will air the 'MacGyver Returns,' a prequel to the MacGyver series that was wildly popular in the 80s and early 90s, on TV for the first time in Korea. In addition, popular American dramas such as 'CSI' and 'CSI: MIAMI,' as well as selected domestic dramas, will be broadcast. In the future, dramas depicting stories of righteous people around us will also be produced and scheduled. THE DRAMA can be viewed on U+tv channel 94 and Hello TV channel 63.

Medialog launched its first broadcasting channel, 'the LIFE,' in July. On the LIFE channel, starting from the 26th, the sports audition program 'Tomorrow's Hero,' featuring golf queen Park Seri as director, will be aired. Director Park personally participated in planning the program and serves as a judge. Broadcasters Oh Sangjin, commentator Kim Jaeyeol, and pro golfer Kim Joohyung also appear on the show.

Additionally, the LIFE channel won two gold awards at Promax Asia 2020, the world's largest promotion awards ceremony held in Singapore last November, in the categories of ▲Best Branding Design and ▲Best Ident Design. The Promax Awards annually honor achievements in marketing design promotions worldwide. Over 10,000 companies and professionals are members of the association.

Gu Taehyung, head of Medialog's PP Business Division, said, "THE DRAMA channel is Korea's only drama channel with a 'benevolent hero concept,' and we will specialize in programming dramas that deliver messages of comfort, healing, and hope to weary daily lives, providing viewers with a unique emotional experience."

This content was produced with the assistance of AI translation services.