Billion-Won Sound Ultra-Premium TV Technology Competition

Samsung Electronics, Micro LED TV

[Asia Economy Reporter Dongwoo Lee] Samsung and LG Electronics have intensified their competition in premium technology by launching ultra-high-end TVs priced at around 100 million KRW.

According to industry sources on the 13th, Samsung Electronics recently unveiled its first home-use 110-inch Micro LED TV with a retail price of approximately 170 million KRW. The Micro LED display is characterized by using ultra-small LEDs at the micrometer (㎛) scale that emit light and color by themselves.

Instead of a backlight or color filter structure, over 8 million RGB elements are individually controlled to precisely express the brightness and color of the screen. The new product uses inorganic materials and offers a lifespan of up to 100,000 hours. Unlike products using organic materials, it does not suffer from image degradation or burn-in phenomena such as afterimages or stains on the screen.

Samsung Electronics stated that it succeeded in commercializing the 110-inch model by applying top-level mounting technology accumulated from its semiconductor business. Mounting technology refers to the technique of embedding Micro LED elements onto a substrate, allowing for a denser and more precise arrangement compared to existing products. The company also explained that it has already secured technology to produce smaller-sized products than the 110-inch model.

The Micro LED TV features a 'Micro AI Processor' that provides optimized video and brightness for each scene, delivering vivid and immersive 4K HDR images. This dedicated processor combines the quantum processor technology used in QLED 8K with self-emissive characteristics and proprietary artificial intelligence algorithms.

It boasts 100% color reproduction that accurately expresses all colors of objects close to reality, as well as significantly enhanced image detail through contrast control technology that differentiates it from existing products.

LG SIGNATURE OLED R installation image.

Earlier, LG Electronics launched the world's first rollable TV, the 'LG Signature OLED R,' in the domestic market last October. The product's retail price is 100 million KRW.

The LG Signature OLED R is a flexible TV that can roll or unroll the screen, eliminating the need for a backlight and maximizing the advantages of OLED displays, which are thin and can be made in various forms.

Depending on the degree to which the screen is rolled in, it enables various spatial arrangements that were impossible with conventional standardized TV form factors. It supports Full View, where the entire screen is visible; Line View, where only part of the screen is exposed; and Zero View, which completely hides the screen.

It is equipped with a 65-inch 4K display and 4.2-channel 100W output speakers. Line View offers a total of five modes: music, clock, photo frame, mood, and ThinQ home board.

Industry experts evaluated that since both products are ultra-high-end priced over 100 million KRW, the focus is more on showcasing their brand's technological prowess and enhancing brand prestige rather than on sales volume or profit. An industry official said, “The home appliance industry is developing next-generation displays to strengthen its role as a game changer in the global premium TV market.”

This content was produced with the assistance of AI translation services.