CJ ENM O Shopping, 'Triple Black Z5' Surpasses 50,000 Units Sold

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division announced on the 13th that the ‘Triple Black’ wireless vacuum cleaner Z5 surpassed 50,000 units sold within one year of its launch. Triple Black is a lifestyle brand of CJ ENM O Shopping Division’s Dada Studio, offering various digital-related products.

The wireless vacuum cleaner Z5 has gained popularity on social networking services (SNS) by maintaining high product quality while minimizing distribution processes to offer a reasonable price. It consists of three types of nozzles: brush, crevice, and extension. Available in three colors?black, white, and pink?and compact in size, it enhances consumer satisfaction. It is also equipped with a high-performance E12 grade filter that can remove 99.5% of dust particles larger than 0.5 micrometers (μm).

To celebrate surpassing 50,000 units sold, Triple Black will conduct a collaborative promotion throughout December with Audi’s official dealer Taean Motors. This event offers a specially made limited edition wireless vacuum cleaner Z5 to customers who purchase the vacuum cleaner on Dada Studio’s online mall ‘Dada Pick’ and write a review, as well as to some buyers of the Audi A5 through a lottery.

Lee Jaejun, head of the V-commerce Business Team at CJ ENM O Shopping Division, stated, “Going forward, Triple Black will continue to introduce cost-effective items that can be used by men and women of all ages by analyzing the needs and lifestyles of various consumers.”

Meanwhile, Dada Studio is the largest V-commerce (video commerce) production center in Korea, handling everything from product promotional videos to content creation and sales. Recently, Dada Studio has been expanding its business into the commerce sector by showcasing exclusive products through its own channels and SNS.

This content was produced with the assistance of AI translation services.