Samsung Electronics Secures 68 Design Rights for 'Bespoke Appliances'... Recognized for Originality

[Asia Economy Reporter Ki-min Lee] Samsung Electronics' lifestyle-customized refrigerator ‘BESPOKE’ is being recognized for its originality both domestically and internationally.

On the 13th, Samsung Electronics announced that it has filed 94 design patents so far in Korea, the United States, Europe, China, and India, securing 68 of them. The remaining 26 applications are still under review.

BESPOKE features a modular design characterized by detachable and replaceable panel structures, door designs that distinguish between the front panel and door frame, and standardized product height and door handle sizes, allowing multiple units to be installed side by side up to 4 doors with a unified appearance.

Since its debut in June last year, the BESPOKE refrigerator offers a total of 27 types of door panels made from various materials such as glass, metal, and FENIX, with the largest number of colors available in Korea, allowing consumers to select and later replace panels according to their lifestyle, preferences, and kitchen interior.

In particular, BESPOKE refrigerators were the first in Korea to introduce the ‘Kitchen Fit’ that perfectly matches the typical 700mm depth of Korean kitchen cabinets, enabling a built-in look without additional construction, thereby reducing consumers' interior renovation costs.

To properly implement the modular design and Kitchen Fit of the BESPOKE refrigerator, Samsung Electronics devoted five years to research to secure related technologies such as heat dissipation design and airflow structure that do not impair product performance even with minimal spacing between the cabinet and the back of the refrigerator, door opening angles and door thickness that prevent interference with adjacent cabinets or appliances when the door is opened.

In addition, Samsung Electronics holds numerous design patents for other kitchen appliances such as BESPOKE dishwashers with replaceable door panels, and induction cooktops, direct-fire ovens, and microwaves featuring BESPOKE colors.

Lee Ki-soo, Vice President of Samsung Electronics’ Home Appliance Business Division, said, "BESPOKE appliances are innovative products reflecting Samsung’s unique originality," adding, "We will strengthen cooperation with partners in various fields to expand the application of BESPOKE design and further strive to build the BESPOKE ecosystem."

This content was produced with the assistance of AI translation services.