Kumho Petrochemical Hugreen Wins Grand Prize at Web Awards Korea

[Asia Economy Reporter Hwang Yoon-joo] Kumho Petrochemical announced on the 10th that its building materials brand Hugreen's website won the Grand Prize in the chemical sector at the Web Award Korea 2020.

'Web Award Korea' is the most prestigious web evaluation awards ceremony in Korea, where a panel of internet experts representing the country selects and awards the most innovative and excellent websites currently operating on wired and wireless platforms.

Last March, Hugreen renewed its website as part of strengthening marketing content by unveiling a TV commercial themed "A Window Work Created by Kumho Petrochemical."

The Hugreen website implemented a user-centered UI (User Interface) by providing five main menus in a pull-down format, and enhanced users' understanding of the products by newly placing interior images featuring Hugreen windows on the product pages. Additionally, the simulation video created in 3D explaining the product's features received favorable evaluations.

Heo Kwon-wook, head of Kumho Petrochemical's building materials division, said, "The renewal of Hugreen's website focused on user-centered functional improvements," and added, "We will continue to develop the website as a communication channel to convey the philosophy and information about Hugreen windows."

Meanwhile, Hugreen's 'Communicating Window.Work' advertisement video featuring actress Shin Min-a recently surpassed 10 million views on YouTube, attracting enthusiastic attention from consumers.

This content was produced with the assistance of AI translation services.