Hyundai Motor Launches Hydrogen Fuel Cell Brand 'HTWO'... Level 3 Autonomous Vehicle to Debut in 2022

Global Electric Vehicle Market Share Target 8-10% by 2040
Hybrid Cargo UAM Launch in 2026
Level 3 Autonomous Driving Technology Applied to Mass-Produced Cars in 2022
700,000 Hydrogen Fuel Cells Sales Target by 2030

[Asia Economy Reporter Su-yeon Woo] Hyundai Motor Company has launched its hydrogen fuel cell brand 'HTWO' and unveiled its '2025 Strategy,' which includes the future blueprint of key businesses such as launching level 3 autonomous driving production vehicles by 2022. Hyundai plans to accelerate its transformation into a smart mobility solutions company by leading core future businesses such as electric vehicles, UAM (Urban Air Mobility), autonomous driving, fuel cells, and the hydrogen ecosystem.

On the 10th, Hyundai held a 'CEO Investor Day' online and announced these plans to major market participants. Hyundai Motor President Lee Won-hee said, "Despite the challenging management environment due to the COVID-19 pandemic, we overcame difficulties through efforts to improve fundamentals and proactive crisis management, minimizing profitability decline and expanding market share in key markets. It was a year in which we actively responded to future market changes, achieving global top 3 electric vehicle sales and launching the world's first hydrogen commercial vehicle."

The event featured presentations on future strategies in electric vehicles, UAM, autonomous driving, and hydrogen fuel cells by Albert Biermann, Head of R&D (President); Shin Jae-won, Head of UAM Business Division (Vice President); Jang Woong-jun, Head of Autonomous Driving Business Division (Managing Director); and Kim Se-hoon, Head of Fuel Cell Business Division (Executive Director), respectively.

In the electric vehicle sector, starting with the launch of the Ioniq 5 next year, Hyundai plans to expand its electric vehicle lineup in earnest and promote full lineup electrification in major global markets, securing mid- to long-term leadership in the electrification market and achieving an 8-10% global market share by 2040. In the UAM sector, Hyundai will focus on building a comprehensive product lineup covering passengers and cargo and developing hydrogen fuel cell powertrains for aviation to establish the UAM ecosystem and secure leadership.

Regarding autonomous driving, from 2021, Hyundai will add OTA (Over-The-Air) update functionality to level 2 partial autonomous driving technology and plans to apply level 3 partial autonomous driving technology to production vehicles starting in 2022. In the hydrogen fuel cell sector, Hyundai introduced the hydrogen fuel cell system brand 'HTWO' and plans to accelerate global business and expand the hydrogen ecosystem, aiming to sell 700,000 hydrogen fuel cells by 2030.

Meanwhile, Hyundai unveiled the '2025 Strategy,' adding the hydrogen (H2) solution business based on hydrogen fuel cells to the existing two business structures of ▲Smart Mobility Devices and ▲Smart Mobility Services, and plans to continuously promote its transformation into a smart mobility solutions company and the successful establishment of new hydrogen businesses.

12 E-GMP-based Electrified Vehicles to Launch by 2025... 8-10% Market Share Target by 2040

Starting with the launch of the 'Ioniq 5' in 2021, Hyundai will actively expand its dedicated electric vehicle lineup. Including electric vehicles and derivative electric vehicles based on the dedicated electric vehicle platform E-GMP, Hyundai plans to introduce more than 12 models by 2025, aiming to sell 560,000 electric vehicles annually.

Additionally, Hyundai will promote full lineup electrification in major global markets by 2040. From 2030, Hyundai will gradually transition lineups to electric vehicles in key markets such as Europe, China, and the United States, while also gradually expanding electric vehicle adoption in emerging markets such as India, Russia, and Brazil. In terms of product competitiveness, Hyundai will focus on developing and launching high-spec, high-value-added models to enhance brand image and premium positioning.

Through this, Hyundai aims to secure mid- to long-term leadership in the electrification market and achieve an 8-10% global electric vehicle market share by 2040. To achieve this, Hyundai will first secure proactive manufacturing competitiveness by increasing commonality through standard parts operation and securing cost competitiveness through manufacturing platform innovation, including electric vehicle production, operation, and logistics systems.

Alongside top-level electric vehicle development, Hyundai will actively expand and preoccupy the electric vehicle ecosystem by engaging in battery and charging infrastructure-related businesses. To respond to the expanding electric vehicle market, Hyundai will continue developing batteries optimized for performance and price by market, vehicle segment, and usage.

Hybrid Cargo Unmanned Aircraft System in 2026 and Fully Electrified UAM in 2028

As a mobility solutions company, Hyundai will focus more on developing UAM (Urban Air Mobility) that provides innovative mobility experiences to customers and improves quality of life, realizing a human-centered mobility paradigm shift and securing future market leadership.

In January this year at CES 2020, Hyundai presented the UAM concept 'S-A1,' developed based on four principles: Safety as the top priority, Quiet operation, Affordability, and Passenger-centered design, outlining its future mobility vision.

Hyundai plans to be the first to launch a cargo UAS (Unmanned Aircraft System) equipped with a hybrid powertrain in 2026 and release a fully electrified UAM model optimized for urban operation in 2028. In the 2030s, Hyundai will launch regional air mobility products connecting neighboring cities.

From the early stages of technology development, Hyundai emphasizes manufacturability to enable mass production at efficient costs. Additionally, Hyundai plans to actively utilize its hydrogen fuel cell technology to develop aviation hydrogen fuel cell powertrains with outstanding efficiency and driving range.

Level 3 Autonomous Driving Technology Applied to Production Vehicles in 2022

Hyundai will apply level 3 partial autonomous driving technology to production vehicles launching in 2022. First, Hyundai will advance the level 2 highway driving assist (HDA) function currently applied to production vehicles and introduce level 3 autonomous driving functionality in 2022, allowing driving without the driver holding the steering wheel.

Hyundai plans to mass-produce parking collision avoidance assist (PCA), which expands detection targets to include general obstacles as well as pedestrians moving slowly or stopped around the vehicle during parking and exiting, and extends detection areas to the front and sides as well as the rear, around 2021. Remote smart parking assist (RSPA2), which adds camera-based image recognition to existing ultrasonic sensors to improve parking space recognition and assist parking in more diverse environments, will also be mass-produced. Furthermore, Hyundai is developing a remote valet function that allows the vehicle to automatically valet park and return without driver operation, targeting mass production in 2024.

To mass-produce these various autonomous driving technologies, Hyundai is accelerating improvements in sensor fusion and integrated controller performance. Hyundai also plans to enhance the recognition performance of sensors such as cameras and LiDAR. The autonomous driving integrated controller, which integrates and manages autonomous driving functions handled by each sensor, will be significantly enhanced by applying high-performance processors. This will enable advanced signal processing such as deep learning-based image recognition and provide OTA (Over-The-Air) wireless update functionality starting in 2021.

Hydrogen Fuel Cell Brand 'HTWO' Launched... Targeting 700,000 Fuel Cells Sold by 2030

Hyundai introduced 'HTWO,' a hydrogen fuel cell system brand with world-class technology, accelerating global business and expanding the hydrogen ecosystem. 'HTWO' represents the molecular formula for hydrogen (H2) and expresses the two major pillars of the hydrogen fuel cell business: Hydrogen and Humanity, embodying Hyundai's commitment to providing meaningful value to humanity beyond mere energy.

With the launch of the 'HTWO' brand, Hyundai will expand its business centered on four major hubs: Korea, Europe, the United States, and China. Hyundai aims to sell 700,000 hydrogen fuel cells by 2030. Hyundai is accelerating the development of next-generation hydrogen fuel cell systems applicable to eco-friendly future mobility such as automobiles, ships, trains, and UAM, based on improved performance, durability, and reasonable pricing.

Hyundai is also developing a high-durability, high-output system with enhanced output and durability, and a lightweight, high-density system with increased output density to build an efficient product lineup, focusing on creating business opportunities across various fields.

This content was produced with the assistance of AI translation services.