"Resolved in the Car" CU Implements Drive-Thru Service

Real-Time Sharing of Customer Arrival Times at Stores
Employees Prepare Products in Advance to Deliver to Customers
Implementation Begins at Over 500 Stores in Seoul and the Metropolitan Area

[Asia Economy Reporter Lim Hye-sun] Convenience store CU announced on the 10th that it will first implement a 'drive-thru service' at stores in Seoul and the metropolitan area, allowing customers to receive pre-ordered products inside their cars through the mobile application (app).

In September, CU partnered with the mobility commerce platform Owin to prepare a drive-thru service that enables one-stop ordering and receiving of products inside a car. Through the Owin app, customers can select a specific store, choose and order desired products, make payment, and then visit the store by car, where an employee delivers the purchased items directly to the parked vehicle. This is a new form of convenience store shopping.

Upon arrival at the store, customers can use the 'Call Staff' function to notify the store employee of their arrival. The drive-thru service is available on weekdays from 7 a.m. to 10 p.m. The minimum order amount is 5,000 won. There is no separate usage fee.

A CU representative explained, "Customers can purchase items easily and quickly at the convenience store without the hassle of parking or getting in and out of the car, minimizing face-to-face contact and reducing purchase time compared to shopping directly in-store. Stores offering this service were selected based on having designated parking spaces where employees can safely deliver items without disrupting city road traffic."

CU plans to start the service this month at about 500 stores in Seoul and the metropolitan area and expand to approximately 3,000 stores nationwide by the first half of next year.

This content was produced with the assistance of AI translation services.