Royal Salute Opens 'Contemporary Art Digital Festival' Pop-up Exhibition

[Asia Economy Reporter Lim Hye-sun] Pernod Ricard Korea announced on the 9th that the whiskey brand Royal Salute will hold a pop-up exhibition in collaboration with Seoul Auction, where visitors can enjoy the entire lineup of Royal Salute, known as the king of whiskeys.

The pop-up exhibition, held on the first floor of Seoul Auction Gangnam Center until the 15th, offers a preview of Royal Salute's groundbreaking art exhibition, presented for the second time following last year. The 'Royal Salute Contemporary Art Exhibition,' launched in November last year to commemorate the new brand concept and the brand's first 21-year-old malt whiskey, 'Royal Salute 21 Year Malt,' featured works by world-renowned contemporary artist Christjana Williams, who reinterpreted Royal Salute inspired by the Royal Menagerie. The exhibition received enthusiastic responses from luxury whiskey enthusiasts and art collectors.

The 'Royal Salute Contemporary Art Digital Festival,' officially launching in January next year, will allow audiences to experience the differentiated stories of Royal Salute's exclusive luxury lineup through digital channels, presenting more modern and trendy artworks.

At this pop-up exhibition, visitors can explore the entire portfolio of the artistic luxury whiskey 'Royal Salute,' including the 21-year lineup and the high-end collection.

This content was produced with the assistance of AI translation services.