No Heavy Metals and Superior Brightness Compared to Conventional Paints
Switching to Paint Coating Instead of Complex Plating Process... 'Contributing to Cost Reduction'

KCC researchers are showcasing automotive parts specimens coated with 'Ultra-High Brightness Hyper Silver Paint.' (From left) Deputy General Manager Park Sun-jong, Manager Park Sun-gyu, Assistant Manager Shin Se-jun. Photo by KCC

KCC researchers are showcasing automotive parts specimens coated with 'Ultra-High Brightness Hyper Silver Paint.' (From left) Deputy General Manager Park Sun-jong, Manager Park Sun-gyu, Assistant Manager Shin Se-jun. Photo by KCC

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[Asia Economy Reporter Kim Heeyoon] KCC announced on the 9th that its automotive parts coating, the 'Ultra-High Brightness Hyper Silver Coating,' has won the IR52 Jang Young-sil Award.


The IR52 Jang Young-sil Award is hosted by the Ministry of Science and ICT and organized by the Korea Industrial Technology Association. It is awarded to technology developers at domestic companies and research institutes who lead industrial technology innovation by developing and commercializing excellent new technologies and products.


The Ultra-High Brightness Hyper Silver Coating, which won this award, is a coating applied to automotive parts such as front radiator grilles and roof racks to give the appearance of real metal. It realizes a luxurious metallic texture and satisfies various physical properties required by automakers, including adhesion and weather resistance. The coating film has excellent durability, preventing peeling or scratches even during high-pressure car washes.


By using this product, the plating process, which was mainly used to give a metallic feel to plastic automotive parts, can be replaced with a paint coating method.


According to KCC, brightness indicates the reflectance change of metallic color coating products, and brightness is considered high when there is a large difference in brightness when viewed from the front and side. KCC's Ultra-High Brightness Hyper Silver Coating has a brightness value of 27. The brightness of general silver coatings using aluminum particles is around 10, and the higher the brightness, the more metallic and luxurious the appearance.


KCC used high molecular weight resin and highly bright metallic pigments to realize the ultra-high brightness color. In particular, they developed a high molecular weight polyester resin to improve adhesion to plastic materials. Additionally, KCC explained that they secured coating film properties and smoothness (the property where the coating flows after application to form a flat and smooth film) by using a two-component primer coating with a mixed type of base and curing agent.



A KCC official said, "With the development of the Ultra-High Brightness Hyper Silver Coating, it is a product that can replace part of the existing complex plating process and contribute to cost reduction, receiving favorable reviews from various parts manufacturers," and added, "In response to increasingly stringent environmental regulations, we will develop more eco-friendly products based on waterborne coating technology in the future."


This content was produced with the assistance of AI translation services.

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