Starbucks Surpasses 1.5 Million Registered Members for My DT Pass Service

Immediate Exit with Auto Payment, 53% Increase in Usage Enhances Convenience
Drive-Thru Store Vehicle Orders Up 46%, Contactless Service Gains Popularity

[Asia Economy Reporter Lim Hye-sun] Starbucks Coffee Korea announced on the 9th that the cumulative number of members registered for the My DT Pass service has surpassed 1.5 million.

Starbucks' My DT Pass is a system that automatically charges the Starbucks Card without presenting a payment method when ordering through the drive-thru, based on vehicle information pre-registered by Starbucks Rewards members.

Starbucks created the service in June 2018 to reduce vehicle dwell time and enhance customer convenience by enabling immediate exit without payment procedures on-site.

The number of members registered for My DT Pass exceeded 1 million in April this year and has now surpassed 1.5 million as of December. From January to November this year, the number of orders using vehicles at drive-thru stores increased by 46% compared to the same period last year, with orders through the DT Pass increasing by 53%. Four out of ten vehicle-using customers used the DT Pass.

Starbucks explained, "We have been continuously integrating various IT services to ensure the safety and convenience of drivers using drive-thru stores." Starbucks is strengthening digital innovation to provide safer use and expand customer convenience by shortening waiting times through services such as the video ordering system, My DT Pass which automatically recognizes vehicle information, and the mobile application ordering service Siren Order.

In August 2019, Starbucks improved digital services by expanding the Siren Order ordering radius for customers using vehicles at drive-thru from 2 km to 6 km, allowing safe ordering before departure. In March 2020, the safety of vehicle-using customers was enhanced by changing the app usage warning message during driving from speeds above 18 km/h to speeds above 15 km/h. Additionally, voice ordering services were introduced through Samsung Electronics' Bixby in April 2018 and SK Telecom's T map integration in June 2018, further promoting safe drive-thru use for customers.

This content was produced with the assistance of AI translation services.